WORLD WILDLIFE FUNDToni Christopher

HISTORY Conservationist organization

Created in 1961 in Europe

100 countries

1.2 million U.S. members, 5 million global

WWF’S MISSION• “to preserve the diversity and abundance of

life on Earth and the health of ecological systems” – worldwildlife.org

• Four ways:– Protecting natural areas and populations of both

plants and animals– Supporting sustainable ways to use renewable

natural resources– Supporting efficient use of resources and energy– Supporting efforts to minimize pollution

• Conserve 19 primary natural places and change global market to protect nature’s future by 2020

HOW Protect non-charismatic megafauna

species through the protection of charismatic megafauna

Umbrella effect: by protecting a well-known and popular species and its habitat, the lesser known species in that habitat are also protected.

19 PLACES TO BE PROTECTED Amazon Amur-Heilong Arctic Borneo and Sumatra Chihuahuan Desert Coastal East Africa Congo Basin Coral Triangle Eastern Himalayas

Galapagos Gulf of California Madagascar Mekong Mesoamerican Reef Namibia Northern Great Plains U.S. Southeast Rivers

and Streams Southern Chile Yangtze

MEMBERSHIP INFO Donations only; prefer $10/mo 6 issue newsletter FOCUS free signup

with donation Thank you gift choice Wildlife alerts on endangered species,

membership card, etc

COOL WILD FAUNA