World Wildlife Fund
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Transcript of World Wildlife Fund
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WORLD WILDLIFE FUNDToni Christopher
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HISTORY Conservationist organization
Created in 1961 in Europe
100 countries
1.2 million U.S. members, 5 million global
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WWF’S MISSION• “to preserve the diversity and abundance of
life on Earth and the health of ecological systems” – worldwildlife.org
• Four ways:– Protecting natural areas and populations of both
plants and animals– Supporting sustainable ways to use renewable
natural resources– Supporting efficient use of resources and energy– Supporting efforts to minimize pollution
• Conserve 19 primary natural places and change global market to protect nature’s future by 2020
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HOW Protect non-charismatic megafauna
species through the protection of charismatic megafauna
Umbrella effect: by protecting a well-known and popular species and its habitat, the lesser known species in that habitat are also protected.
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19 PLACES TO BE PROTECTED Amazon Amur-Heilong Arctic Borneo and Sumatra Chihuahuan Desert Coastal East Africa Congo Basin Coral Triangle Eastern Himalayas
Galapagos Gulf of California Madagascar Mekong Mesoamerican Reef Namibia Northern Great Plains U.S. Southeast Rivers
and Streams Southern Chile Yangtze
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MEMBERSHIP INFO Donations only; prefer $10/mo 6 issue newsletter FOCUS free signup
with donation Thank you gift choice Wildlife alerts on endangered species,
membership card, etc