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Exploring our ideas about human nature through games

@herdmeister Philadelphia June 2013

Exploring our ideas about human nature through games

@herdmeister Philadelphia June 2013

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HEY HO LET’S GO!HEY HO LET’S GO!

#sorting

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Text

search

Source: Tim Etchells

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Text

search

66

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#mundanesuperheroes

#Drawmetheconsumer

#circlecounting

#gifting

#storytelling

#monsters

#3secrets

#singlofty

#inbetweenies

#mysocialworld

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#bandmaker

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#brokentelephone

2020

#bandmaker

Source: Tim Etchells

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Source: Tim Etchells

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#humanmachine

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Source: Tim Etchells

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CopyingExperts

Copying Peers

Guesswork

Considered choice

A simple map (rooted in datapatterns)

Few choices

Many choices28

... between the kats

Adapted from Bentley Earls O’Brien “I’ll have what she’s having” MIT Press 2011

Space between

Space within

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rapid turnover of popularity

short-tail distributionSpace within long-tail plot

Adapted from Bentley Earls O’Brien “I’ll have what she’s having” MIT Press 2011

Few choices

short-tail plot

Many choices

Space between

slow turnover of popularity

rapid turnover of popularity

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... between the kats

Using patterns to build a map

Independent choice

Copying

The Church of Touchdown Jesus, Monroe, Ohio

The Church of Touchdown Jesus, Monroe, Ohio

Signature patterns in data

Diffusion through a population

by individuals discovering the

superior qualities of the product independently of

their peers

Diffusion through a population

by individuals mostly learning from each other

either about the quality of the product or its social

value

Space betweenSpace within

... between the kats