Workshop: Using Games to Explore Human Behavior by Mark Earls of I'll Have What She's Having and...
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= Exploring our ideas about human nature through games @herdmeister Philadelphia June 2013
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The rich flowering of contemporary behavioral and cognitive science is revealing that many of marketing’s and market research’s basic assumptions about how people do what they do (and how we might shape it) are… wrong. This workshop encourages delegates to explore their implicit assumptions about human behaviour but in a fresh and participative way (rather than as a seminar): using the power of play and group games to experience and explore what can otherwise be rather dry and theoretical concepts. And in order to make the output practical, Mark will encourage participants to reflect and revise any working ideas they have about human behavior and to develop a toolkit of practices and ideas to populate this new map. This workshop is energetic, fun and participative!
Transcript of Workshop: Using Games to Explore Human Behavior by Mark Earls of I'll Have What She's Having and...
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Exploring our ideas about human nature through games
@herdmeister Philadelphia June 2013
Exploring our ideas about human nature through games
@herdmeister Philadelphia June 2013
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HEY HO LET’S GO!HEY HO LET’S GO!
#sorting
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Source: Tim Etchells
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#mundanesuperheroes
#Drawmetheconsumer
#circlecounting
#gifting
#storytelling
#monsters
#3secrets
#singlofty
#inbetweenies
#mysocialworld
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#bandmaker
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#brokentelephone
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#bandmaker
Source: Tim Etchells
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Source: Tim Etchells
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#humanmachine
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Source: Tim Etchells
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CopyingExperts
Copying Peers
Guesswork
Considered choice
A simple map (rooted in datapatterns)
Few choices
Many choices28
... between the kats
Adapted from Bentley Earls O’Brien “I’ll have what she’s having” MIT Press 2011
Space between
Space within
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rapid turnover of popularity
short-tail distributionSpace within long-tail plot
Adapted from Bentley Earls O’Brien “I’ll have what she’s having” MIT Press 2011
Few choices
short-tail plot
Many choices
Space between
slow turnover of popularity
rapid turnover of popularity
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... between the kats
Using patterns to build a map
Independent choice
Copying
The Church of Touchdown Jesus, Monroe, Ohio
The Church of Touchdown Jesus, Monroe, Ohio
Signature patterns in data
Diffusion through a population
by individuals discovering the
superior qualities of the product independently of
their peers
Diffusion through a population
by individuals mostly learning from each other
either about the quality of the product or its social
value
Space betweenSpace within
... between the kats
