Post on 06-Apr-2017
an initiative of:
From campaign to marketing automation
• (5 mins) Quick introduction• campaigns
• marketing automation
• (20-30 mins) Hands-on exercise• Divide into 2-3 groups
• Mini Campaign workshop
• (10-20 mins) Mini implementation• Implement your campaign in Act-On
Agenda
Takeaways
• Experience ‘campaign mentality’• How can we approach marketing challenges through campaigns?
• How can we translate an abstract campaign theme into a concrete flow?
• How can we maximize reach and efficiency?
• Experience possibilities of marketing automation• How do we translate a campaign flow into a technical program?
• What technical options are available to us in marketing automation?
Bob Balm
Marketing Technology Consultant
spotONvision
• Advise clients in acquisition of marketing technology
• Implement and manage MAP for clients• T-Mobile
• Nasdaq Bwise
• IGO-Post
• ANP
• Head of spotONvision Innovation Lab
Andrew Wise
Head of Customer Success EMEA
Act-On
• Providing leadership and management oversight of the European Customer Success (CS) team
• Establishing effective hiring, onboarding, training and development of Customer Success Managers to deliver an exceptional customer experience to their clients
• Employee #1 in the UK, helped grow the EMEA team to 30 people
Why Marketing Automation?
• 84% of buyers start with an online search
• Buyers have more control than ever before
What is a campaign?
• Communication with your target audience
• Structured and themed
• Over time
• To realise a specific business goal
Campaigns
Campaigns
Campaigns
Exercise
• Make 3 teams
• Read through the case study
• Take 20-25 minutes to complete the assignment
Act-On features
an initiative of:
Thank you