Working on your business when you’re not working in it!

Missy Carvin & Jane Goldwasser

“Da Rules” of Divergence

“Da Rules” of Convergence

“Da Rules”

Divergence Convergence

Objective Statements

1. I t would be great if I had more business.

2. I wish I could break out of my business rut.

3. I wish the demand for Qualitative Research was as strong as ever.

Find the others who share your suit.

Now assign a “Problem Owner” and get a victim volunteer to facilitate.

Write down all of the problem statements you can think of.

Focus on “In What Ways Might We” (IWWMW) and “How To…”

(H2) Statements.

How could I describe this object?What does this object remind me of?

How is my problem like this object?How could this object solve my problem?

Highlight and Cluster

1. Re-write and re-state and combine and clean up your ideas onto Post-It Notes – 1 idea per note.

2. Cluster similar ideas.

3. Re-state as needed into strong solutions.

What are the criteria?How will we know this

is a good solution?

Action Plan