Working On Your Business When You're Not Working in It
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Transcript of Working On Your Business When You're Not Working in It
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Working on your business when you’re not working in it!
Missy Carvin & Jane Goldwasser
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“Da Rules” of Divergence
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“Da Rules” of Convergence
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“Da Rules”
Divergence Convergence
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Objective Statements
1. I t would be great if I had more business.
2. I wish I could break out of my business rut.
3. I wish the demand for Qualitative Research was as strong as ever.
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Find the others who share your suit.
Now assign a “Problem Owner” and get a victim volunteer to facilitate.
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Write down all of the problem statements you can think of.
Focus on “In What Ways Might We” (IWWMW) and “How To…”
(H2) Statements.
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How could I describe this object?What does this object remind me of?
How is my problem like this object?How could this object solve my problem?
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Highlight and Cluster
1. Re-write and re-state and combine and clean up your ideas onto Post-It Notes – 1 idea per note.
2. Cluster similar ideas.
3. Re-state as needed into strong solutions.
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What are the criteria?How will we know this
is a good solution?
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Action Plan
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