Post on 27-Jan-2015
description
WORDPRESS FOR NONPROFITSKEVIN A. BARNES
WORDCAMP MKE — JULY 26, 2014
WHO AM I?
Nonprofit Experience:
• Active with nonprofits since 1981• Have served as a Board Member for two nonprofits (nine
years total)• Digital Marketing Director for The Crohn’s Journey
Foundation• Support Group Facilitator with CCFA
WHO AM I?
Website / WordPress Experience:
• Hand-coded my first website (for fun) in 1995• Created my first website using WordPress in 2004• Responsible for website development at Milwaukee marketing
agency Creatonomy from 2006 to 2011• Developing custom WordPress themes for clients since 2006
AGENDA
Why WordPress is a Great Fit for Nonprofits
Just for Nonprofits — WordPress Tools and Resources
Just for Nonprofits — Special Considerations
Q & A
Appendix: Resources
AGENDA
Why WordPress is a Great Fit for Nonprofits
Just for Nonprofits — WordPress Tools and Resources
Just for Nonprofits — Special Considerations
Q & A
Appendix: Resources
WORDPRESS FOR NONPROFITS
What makes WordPress such a good choice?
• Cost• Support• Scalable• Easy to Use (plus high adoption rates)• Easy to Maintain• SEO Friendly• Accessibility• Many Themes and Plugins already exist for Nonprofits• Customizable
WHO’S USING WORDPRESS?
Find more at: http://wordpress.org/showcase/tag/non-profit/
WHO’S USING WORDPRESS?
Find more at: http://wordpress.org/showcase/tag/non-profit/
WHO’S USING WORDPRESS?
Find more at: http://wordpress.org/showcase/tag/non-profit/
AGENDA
Why WordPress is a Great Fit for Nonprofits
Just for Nonprofits — WordPress Tools and Resources
Just for Nonprofits — Special Considerations
Q & A
Appendix: Resources
JUST FOR NONPROFITS
Hosting
• Dreamhost = free for U.S. 501(c)3 http://wiki.dreamhost.com/Non-profit_Discount
• Grassroots.org (through Bluehost) = free for Silver or Gold Guidestar Participantshttp://www.grassroots.org/free-website-tools-bluehost-web-hosting
• WordPress.com = free plan (with restrictions) for anyone (not just nonprofits)http://en.blog.wordpress.com/2013/05/14/nonprofits-on-wordpress/
JUST FOR NONPROFITS
Your 15-year-old nephew is not a web hosting company
Photo Source: steve_cx on Flickr
JUST FOR NONPROFITS
Out-of-the-Box Theme
• Free and Premium Themes
• Must find one that meets your needs “as is”
• Low cost
Create a Custom Theme (unique)
• Typically hire a resource(s) for design/development
• Can get exactly what you want
• High cost
Modify an Existing Theme
• Requires basic development skills
• Can turn a “sort of” fit into a “very close” fit
• Moderate cost
RESOURCES
Where to find WordPress Themes for Nonprofits:
• The WordPress Theme Repository (free themes)http://wordpress.org/themes/
• Woo Themes (premium themes)http://www.woothemes.com/product-category/themes/
• Array Themes (premium themes)https://array.is/
• Theme Foundry (premium themes)https://thethemefoundry.com/
RESOURCES
A few examples of some WordPress Themes for Nonprofits:
• Theme Canon — Kause Themehttp://themecanon.com/themes/kause/
RESOURCES
A few examples of some WordPress Themes for Nonprofits:
• Organic Themes — Purpose Themehttp://organicthemes.com/theme/purpose-theme/
RESOURCES
A few examples of some WordPress Themes for Nonprofits:
• Websavvy Marketing — Patricia Theme (requires the Genesis Framework)
http://www.web-savvy-marketing.com/store/patricia/
JUST FOR NONPROFITS
Plugins
WordPress Plugin Repository: http://wordpress.org/plugins/
JUST FOR NONPROFITS
A sampling of WordPress Plugins for Nonprofits
• Smart Donationshttp://wordpress.org/plugins/smart-donations/
• Membership (Pro and Lite versions available)http://wordpress.org/plugins/membership/
• Nonprofit Board Managementhttp://wordpress.org/plugins/nonprofit-board-management/
• MailChimp for WordPress (Premium and Lite versions)http://wordpress.org/plugins/mailchimp-for-wp/
• WordPress SEO by Yoasthttp://wordpress.org/plugins/wordpress-seo/
AGENDA
Why WordPress is a Great Fit for Nonprofits
Just for Nonprofits — WordPress Tools and Resources
Just for Nonprofits — Special Considerations
Q & A
Appendix: Resources
USE WINNING CONTENT
Good:
1. Use nice, iconic images
2. Feature people
3. Include success stories
4. Present a clear Call to Action
5. Use the best keywords for your cause
6. Feature endorsements / testimonials
7. Make it easy to donate
MAKE IT EASYTO DONATE
USE WINNING CONTENT
Mistakes to Avoid:
1. Ignoring visitors’ questions
2. Offering too many things on the Home page
3. Having confusing navigation
4. Failing to offer offline ways to connect
5. Having inconsistent design
6. Keeping your blog on a separate site
7. Filling the site with jargon
DON’T OVERLOAD THE HOME PAGE
AGENDA
Why WordPress is a Great Fit for Nonprofits
Just for Nonprofits — WordPress Tools and Resources
Just for Nonprofits — Special Considerations
Q & A
Appendix: Resources
QUESTIONS?
Photo Source: Bilal Kamoon on Flickr
QUESTIONS?
Contact Kevin:
• Websitehttp://www.kevinabarnes.com/
• Emailcontact@kevinabarnes.com
• Twitter@KevinABarnes
• Download These Slideshttp://kevv.co/wcmke14/
• Let’s Talk Live at WordCamp MKE:I’ll be around for the entire weekend — catch me between sessions.
AGENDA
Why WordPress is a Great Fit for Nonprofits
Just for Nonprofits — WordPress Tools and Resources
Just for Nonprofits — Special Considerations
Q & A
Appendix: Resources
RESOURCES
A Small Sampling of Nonprofits using WordPress for CMS:
• charity: waterhttp://www.charitywater.org/
• ASPCAhttp://www.aspca.org/
• Greenpeace USAhttp://www.greenpeace.org/usa/en/
• Kivahttp://www.kiva.org/
• The Michael J. Fox Foundation for Parkinson’s Researchhttps://www.michaeljfox.org/
RESOURCES
A Small Sampling of Nonprofits using WordPress for Blogs:
• Feeding Americahttp://blog.feedingamerica.org/
• Salvation Armyhttp://blog.salvationarmyusa.org/
• National Aquariumhttp://nationalaquarium.wordpress.com/
Find other Nonprofits using WordPress (for CMS and blogs):
• http://wordpress.org/showcase/tag/non-profit/
RESOURCES
Learn More About other Nonprofits’ Websites:
• Is It WordPress?http://www.isitwp.com/
• Philanthropediahttp://www.myphilanthropedia.org/
RESOURCES
Website Accessibility:
• WordPress Codexhttp://codex.wordpress.org/accessibility
• WordPress Accessibility Grouphttp://make.wordpress.org/accessibility/
• Themes which meet the WordPress Theme Accessibility Audit Guidelineshttp://wordpress.org/themes/tags/accessibility-ready (Note: The themes in the WordPress Theme Repository tagged with “accessibility-ready” are not the only themes that meet the Accessibility Audit Guidelines, but rather those are the themes that have gone through the actual audit process.)
• WP Accessibility pluginhttps://wordpress.org/plugins/wp-accessibility/
RESOURCES
Free Stuff:
• Google Analytics Dashboard Template for Nonprofitshttp://www.smartcausedigital.com/website-analytics
• Google for Nonprofitshttp://www.google.com/nonprofits/
• Grassroots.orghttp://www.grassroots.org/
RESOURCES
Some Blogs that cover Nonprofits and Web Technology:
• Nonprofit Blog Exchange (on WordPress.com)http://nonprofitblogexchange.wordpress.com
• Network for Good® Nonprofit Marketing Bloghttp://www.nonprofitmarketingblog.com
• Kiva’s Nonprofit Communications Bloghttp://www.nonprofitmarketingguide.com/blog/
• Nonprofit Tech For Goodhttp://www.nptechforgood.com
• Idealware Blog (on nonprofit software)http://www.idealware.org/blog
RESOURCES
Great Places to Learn More About WordPress:
• WordPress Codexhttp://codex.wordpress.org/
• WordPress.tvhttp://www.wordpress.tv/
• BobWP (some premium content)http://bobwp.com
• wp101 (premium content)http://www.wp101.com/
RESOURCES
Contact Kevin:
• Websitehttp://www.kevinabarnes.com/
• Emailcontact@kevinabarnes.com
• Twitter@KevinABarnes
• Download These Slideshttp://kevv.co/wcmke14/
• Let’s Talk Live at WordCamp MKE:I’ll be around for the entire weekend — catch me between sessions.