Crowdfunding for Nonprofits
description
Transcript of Crowdfunding for Nonprofits
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Sponsored by:
Crowdfunding for Nonprofits
Darian Rodriguez Heyman
and
Lesley Mansford
May 21, 2013
Use Twitter Hashtag #npweb
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Of:
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Sponsored by:
Protecting and Preserving the
Institutional Memories of
Nonprofits Since 1993
www.cjwconsulting.com
(866) 598-0430
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Of:
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Sponsored by: Part
Of:
Coming this June
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Sponsored by:
Today’s Speakers
Darian Rodriguez Heyman C0-Founder
Social Media for Nonprofits
Hosting:
Cheri J Weissman, CJW Consulting & Services, Inc. Assisting with chat questions: Jamie Maloney, Nonprofit Webinars
Lesley Mansford CEO
Razoo
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Of:
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Lesley Mansford CEO, Razoo
@lesleymansford, @razoo
[email protected] www.razoo.com
Darian Rodriguez Heyman Co-Founder, Social Media
for Nonprofits
@sheyman, @sm4nonprofits [email protected]
Who Are We?
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• Why Crowdfunding?
• Launching your Campaign
• Using Social Media
• Celebrate: Thank Your Donors
Agenda
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Why Crowdfunding?
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Why Crowdfunding?
• People Give to People
• The Most Powerful Form of Ask is a “Peer Ask”
• Turn Your Donors Into Fundraisers
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$300 Billion donated by individuals each year
Why Crowdfunding?
Source: Chronicle of Philanthropy
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Online Giving: 13%
Why Crowdfunding?
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Growing at: 35% - 55%
Why Crowdfunding?
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It Increases Your Donor Base It’s Here to Stay
It’s Easy
It’s Efficient
It’s Social
Why Crowdfunding?
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The power of social: your network trumps your wallet.
You are here
Your LinkedIn network
#vmlearn
Why Crowdfunding?
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“Donating makes me feel wonderful, it gives me a great sense of self-worth.” – Donor, Millennial
75%
63%
70% solicited donations from their network for a cause
volunteered in 2011
of millennials donated in 2011
A new generation of givers are online.
Why Crowdfunding?
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Launching Your Campaign
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Launching Your Campaign How NOT to launch…
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Launching Your Campaign
How TO Launch
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Just Do It Fail Fast, Fail Forward
How to Launch
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1) Set a SMART goal & a deadline
2) Tell a compelling story
3) Map donations to impact
4) Start with your inner circle
4) Start!
5) Don’t be afraid to ask
Plan Ahead
How to Launch
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Pick a Well-Defined Goal & Deadline
How to Launch
• $20,000 • By July 1, 2013 • SFES Playground • For 647 Kids
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Start End
Your fundraiser should look like this
promote
promote Deadline panic. Promote!
promote promote
Not like this
Fundraiser = Campaign
How to Launch
Start End
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Tell Your Story and Be Creative
How to Launch
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How to Launch Upload Content
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Images are Powerful…
How to Launch
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Fundraisers with videos typically earn 4X more!
…Videos Even More So
How to Launch
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How to Launch Map Donations to Impact
Think Incrementally
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Website
Widget
Social Media
Press Releases
Promote Your Fundraiser
How to Launch
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Build momentum, then branch out
• Staff
• Board of Directors
• Key Influencers
• Donors
• Your Social Network
• Volunteers
• Friends
How to Launch Start With Your Inner Circle
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Ask Clearly
Tie to Direct Impact “$10 provides 500 liters of clean drinking water to refugees in Somalia.”
“ ”
How to Launch Don’t Be Afraid to Ask
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Using Social Media
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• Editorial Calendar • Facebook < 3 / Day • Twitter 1+ / Day • P2P Asks Are Key • Seed the Tip Jar
Using Social Media Plan for Success
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• Mornings: 8 – 9AM • Lunch: 12 – 1PM • End of Day: 4:30 – 6PM • Nights: 9:30 – 11PM
•Weekends vs. Wednesdays!
Using Social Media Active Social Media Times
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• ? Vs. . • Media: Photos, Vids • Tag Everyone! • Emoticons Rock! :) • URLs: Less Vs. More • Respond, Recognize & Retweet
Using Social Media ROI = Realization of Influence
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= $18
Using Social Media Share & Ask for Shares
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Using Social Media
Think 50/50
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The Ask: 5 Minutes/Week
Using Social Media Form a Social Media Marketing Committee
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#vmlearn
CELEBRATE! Thank Your Donors
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• Announce when milestones are met • Send “thank you” notes • Show donors their impact
Thank Your Donors Stay In Touch
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#vmlearn
Thank Your Donors Show Donors Their Impact
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Sponsored by:
Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
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