Post on 18-Dec-2014
description
Winning the Internet: How to Rock Social Media
Like a Wild & Crazy Pearl
#EPGis30
Meet Your Presenters:
#EPGis30
#EPGis30
Emily is on Facebook (of course)…
#EPGis30
And she’s got Twitter, too.
Don’t forget the blog!
#EPGis30
#EPGis30
#EPGis30
Emily Pearl Goodstein’s
Five-Part Social Media Strategy (whether she knows it or not!)
1. Loyalty
2. Connectivity
3. Imagery
4. Social justice
5. ENTHUSIASM FOR LIFE!
Now…
COMBINE.
THEM.
ALL! #EPGis30
#EPGis30 Show and tell
#EPGis30
Share stuff you love the EPG way:
imagery + brand love + enthusiasm for life
(Don’t forget the follow-up!)
#EPGis30
Connect people you like to things you like…
#EPGis30
…and always give credit where it’s due!
But loyalty isn’t just for brands.
It’s for friends, too!
Loyal to brands & friends at the same time
Friendship loyalty plus
social justice
#EPGis30
Connect people you like to causes you like , too:
Connectivity + Social Justice
#EPGis30
Use multiple mediums to convey your message:
Do good
yourself - &
encourage
others to do the
same…
#EPGis30
#EPGis30
And don’t be afraid to be un-subtle, especially
when it comes to social justice work!
#EPGis30
Let’s Recap:
1. Loyalty
2. Connectivity
3. Imagery
4. Social justice
5. ENTHUSIASM FOR LIFE!
#EPGis30
Keep combining
these tactics,
over & over
until the end of
time!
#EPGis30
Don’t be afraid of the occasional humblebrag…
…& connect, connect, connect!
#EPGis30
But sometimes, just focus on
enthusiasm for life: