Winning

eamonn.carey@mhpc.com@eamonncarey

@mhpc

The  digital  landscape

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Digital  -­‐  the  overview

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Mobile  -­‐  catching  up  fast

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It’s  what  people  use  to  go  online

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It’s  growing  quickly

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India  -­‐  mobile  v  desktop

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China  -­‐  mobile  v  desktop

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South  Korea  -­‐  search  queries

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US  -­‐  Groupon  transacOon  on  mobile

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Smartphones  and  tablets  are  taking  over

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Growth  potenOal  is  huge

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Tablet  shipments

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What  happens  when  this  arrives?

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Where  are  conversaOons  happening?  

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All  of  these  places  want  our  aTenOon

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YouTube  would  be  second  in  this  list  were  it  included  -­‐  users  spend  an  average  of  5.5  hours  a  month  watching  videos  there

Top  sites  and  forums

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The  main  social  media  landscape  

Who’s  winning/losing

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So  what  do  we  do?  

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Listen.Learn.  Engage.  Adapt.  

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Listen  to  the  data.  Learn  from  it.  

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Social  data

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SenOment

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Data  driven  content

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Data  driven  applicaOons

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Engage.  In  real  Ome.  With  real  people.

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Snapchat

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Real  Ome  engagement

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Data  and  real  Ome

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Data  and  engagement

Why  is  this  important?  

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Engage  on  mobile.

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Messaging

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WhatsApp

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The  compeOOon

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How  these  are  being  used?  

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Mobile  ads  -­‐  the  future  is  less  annoying

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So  what  do  we  do?  

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Listen  -­‐  what  are  people  saying?  Learn  -­‐  where  are  they  saying  it?

Engage  -­‐  what  can  you  say  and  when?Adapt  -­‐  how  can  you  do  things  beTer?

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QuesOons

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eamonn.carey@mhpc.com@eamonncarey

@mhpc