Win Listings and Convert Buyers with Facebook

(Part 2)

Burke Smith – Career Highlights • Chief Communications Officer at HSA Home Warranty• Founder of YourNetCoach, Founder of ipayOne, Executive Team

at Prudential California Realty• Licensed California Broker & Real Estate

Coach/Consultant/Trainer• Personally responsible for over 1000 closed real estate

transactions• Featured on CNN & in the New York Times• Nominated 2 years in a row Inman Innovator of the Year

Clients have closed over $25 billion in residential real estate !

• Graduate from UW-Madison• Marketing and Logistics at WSDC• Marketing and Promotions at ESPN

Radio• Social Media Intern at Monona Terrace• IT and Social Media Consultant at

American Family Insurance• Social Media Specialist at HSA

Phone: 608-798-6001 ext. 6410Email: Brian.Geick@onlineHSA.com

Contact:Hi!

Brian Geick – Career Highlights

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HSA Social Media Resources

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• Webinar Recordings• Slides• Facebook Tutorials• Quick Help Videos

Social Media Resources

• Email Signature– Outlook & G-Mail

• Exporting Email Contacts• These Slides• A recording of this webinar• Checklist

Social Media Resources

Recap• Pages vs Profiles vs Groups• Creating a Page• Invite Friends & Share Your Page• Basic Recommendations• New Posting Features

– Highlight, Pin, Milestones

Importance of Social Media

Importance of Social Media

Recommendations

Of consumers trust peer

recommendations

14% trust advertisements

Recommendations

• Category: – Company & Organizations– Local Business & Place

• Valid address

Recommendations

Using Email Contacts to Build Your Audience

Facebook URL

http://www.facebook.com/pages/HSA-Home-Warranty/39865544017766454852

www.facebook.com/HSAHomeWarranty

(78 Characters)

(32 Characters)

• 1st Page or after 25 Likes• http://www.facebook.com/usern

ame

• Edit Page > Update Info > Username

Facebook URL

Facebook URL

• Your username should be straightforward and easy to remember • As close as possible to the name of your business• Choose carefully usernames are permanent and non-transferable

• If you enter your username incorrectly you may change it ONCE• Use only alphanumeric characters (a-z, 0-9) • You may include periods and capital letters to make your username

easier to read, but these won't affect how people find your Page

For example, www.facebook.com/HSAHomeWarranty and www.facebook.com/HSA.Home.Warranty go to the same Page.

Facebook URL

• Fliers• Brochures• Business cards• And all other marketing

material

Email Signature

Brian GeickSocial Media SpecialistHSA Home WarrantyBrian.Geick@onlinehsa.com

Email Signature

Email Signature

Page Apps

• Need Free Account

Upcoming Topics

Upcoming Topics

The formula used to determine if your post will show up in your fans news feed.

Upcoming Topics

Win Prizes

Post on our page and be entered into our monthly fan drawing

Review

Add a Recommendations Box

Add FB Link to Your Email Signature

Add Apps To Your Page

Get a Custom URL

Export Email Contacts

Engagement is not about the

quantity of your followers

but the quality of your interactions with them.