Imogen CasebourneDirector of Learning

Why won’t they comply?How to make compliance training powerful, persuasive, effective and

fun

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The facts

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Category 1 Category 2 Category 30

102030405060708090

100

Series 1

87%

63%52%

Seek to improve their compliance with new regulations

With a completion rate of only 63%!

52% use some form of e-learning for compliance training

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Boring

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What’s going wrong?

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Influencing behaviour

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MotivationAbility

Courses

e-learning

Multi-device learning

Persuasive technologies

Triggers

RemindersSidekicks

1 2 3

Five things that can go wrong

“Most of the course was irrelevant to me.”

‘‘The course was sooo boring. It felt like a waste of my valuable time. ”

“I did this course last year, and the year before!”

“It’s so inflexible. It makes me feel that they have no interest in me.”

5“There is so much info that it’s hard to remember and apply anything in the workplace. ”

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Doing the same course every year

“I did this course last year, and the year before!”

Solution:

Let learners show they know the material

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It isn’t flexible

“It’s so inflexible. It makes me feel that they have no interest in me.”

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Solution :

Make it multi-device!

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Wading through irrelevant material

“Most of the course was irrelevant to me.”

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Solution :

Personalise it

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Dense, text- heavy or slow narrator-driven courses‘‘The course

was sooo boring. It felt like a waste of my valuable time.”

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Solution :

Make it visual and make it fun!

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Solution :

Make it visual and make it fun!

Screen grab here and hyperlink

Solution :

Make it visual and make it fun!

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It’s all about ‘awareness’ ‘‘There is so

much info that it’s hard to remember and apply anything in the workplace.’’

 What do you want people to do?

How will you tell they are doing it? Align training with performance @icasebourne

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Solution :

Define clear goals

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Solution :

Offer practice opportunities

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Solution :

Offer practice opportunities

Five things that can go right!

Diagnostics

Role-filters Engaging visuals, animation and media

Multi-device delivery putting learners in control5

Goal and performance focused courses that offer practice opportunities

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Motivation

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Motivation: harness the power of storytelling

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Motivation: harness the power of games

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Harness the power of games

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Triggers

Triggers: use mobile technology to situate learning

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Triggers: use mobile technology to trigger action

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Tying it all together

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Ability MotivationTriggers

Use persuasive techniques such as engaging visuals,

storytelling, games

Use mobile devices to build triggers into the

workplace

1 2 3

Free learners with multi-device

design

Define specific goals

Employ diagnostics and

role filtersUse engaging

visuals and media

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