Why Startups Need To Have An Aggressive Referral Marketing Program?

Post on 15-Feb-2017

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Transcript of Why Startups Need To Have An Aggressive Referral Marketing Program?

7 Persuasive Stats About A Customer Referral MarketingProgram

65%of a new business

comes from REFERRALS

Source: New York Times

92%of respondents

trusted referrals from people they knew

Source: Nielsen

FOURPeople are

more likely to buy when referred by a friend

Source: Nielsen

24%Non-cash incentives are

more effective at boosting performance

than cash incentivesSource: University of Chicago

Offering reward increases

referral likelihood but

the size of the reward does not matter

Source: American Marketing Association

Lifetime value of a new referral

customer is 16% HIGHER

Source: Wharton School of Business

83% of consumers are willing to refer after a positive experience—yet only 29% actually do

Source: Texas Tech

Many companies have attained success with this.

Learn how a start-up can leverage a referral marketing program.

READ MORE

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