Post on 31-Aug-2014
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Why Publishing Is No Longer The Last Step.
Alan J. Porteraporter@webworks.com
North East Ohio – STC
November 12th, 2009
© 2009 – Quadralay Corporation
What is ‘Publishing’?
pub·lish v. •To prepare and issue (printed material) for public distribution or sale. •To bring to the public attention; announce.
© 2009 – Quadralay Corporation
Why Do We Publish?
To spread knowledge.
To record events.
To share thoughts and ideas.
To instruct.
To tell stories.
© 2009 – Quadralay Corporation
When Did It Start?
© 2009 – Quadralay Corporation
The Book
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Reaching The Masses
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Did He Write For Publication?
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Veneration Of The Printed Word
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The Expected Paradigms - 1
Authoring
Editing
Approval
Publication
© 2009 – Quadralay Corporation
The Expected Paradigms - 2
When a document is published its information is - Correct,
- Complete,
- Permanent,
- Authoritative.
NOT!!!
© 2009 – Quadralay Corporation
The Traditional Model
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The Centralized Model
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Technical Publications – A Personal History
© 2009 – Quadralay Corporation
Technical Publications – A Personal History
© 2009 – Quadralay Corporation
Technical Publications – A Personal History
© 2009 – Quadralay Corporation
Publishing In A Web 2.0 World
© 2009 – Quadralay Corporation
Publishing In A Web 2.0 World
© 2009 – Quadralay Corporation
Publishing In A Web 2.0 World
© 2009 – Quadralay Corporation
Publishing in a Web 2.0 World
© 2009 – Quadralay Corporation
Publishing In A Web 2.0 World
© 2009 – Quadralay Corporation
Publishing Is No Longer The Last Step
© 2009 – Quadralay Corporation
Collaborative Authoring (it isn’t new either).
© 2009 – Quadralay Corporation
Getting Feedback – Fear Of The Masses
90-9-1
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Enabling The Discussion
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What We Need To Be Thinking About
The consumer information space is ahead of the ‘professional’ information space.
What we do with technology at home migrates into the work space.
People Access Information from Multiple Sources.
Users Want To Contribute.
Feedback is important.
© 2009 – Quadralay Corporation
How Do You Leverage The New Model?
“Listen” to the people who consume your information.
Involve them in the process.
Leverage the technology they are using anyway.
Social networks.
Wikis.
Get used to “letting go.”
© 2009 – Quadralay Corporation
Publishing Was Never The Last Step
CREATE
PUBLISHFEEDBACK
INCORPORATE
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Alan J. Porter – Around The Web
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The Commercial
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ePublisher 2009.2
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ePublisher Workflow
© 2009 – Quadralay Corporation
The Demo