Why Most Presentations Fail

ORWhat causes “Death by PowerPoint”?

by Susan “Joy” SchleefPresentations With Results, Inc.

It’s becoming harder all the time to get people’s attention.

Why doesn’t the audience get your message?

What’s your experience?

What’s your experience?

What’s your experience?

What’s your experience?

What’s your experience?

Checking email

What’s your experience?

No participation

Checking email

What’s your experience?

Bored looks

No participation

Checking email

What’s your experience?

Cell

phones

Bored looks

Texting

No participation

Checking email

What’s your experience?

Bored looks

Texting

No participation

Checking emailSlumped in chairs

Dozing off

Cell

phones

You could help so many people if you can just get through to them.

Here are 3 hurdles you need to overcome to get the presentation results you want.

#1

#2

#3

Your audience is overwhelmed by too much information.

#1

How many marketing messages do we see?

The information age is over!

240 million results!

A Typical, Overwhelming Slide

Most presentations ignore the limits of working memory.

Typical Bullet Point Slide

Example of Bad Slide Design

• Many people not aware of PowerPoint graphics functionality

• Easy to modify Shapes and combine into unique and specific objects

• No need to purchase additional software• Powerful and flexible• Can save graphic objects as separate .jpg files

outside of PowerPoint for future use• Easy-to-learn techniques• Create more visually interesting slides

Nobody wants to be sold to.

We’re all defensive – for our own

sanity.

#1

Your audience unconsciously resists new ideas that

could help them.

#2

The unconscious brain filters all incoming information.

Our brain brings us the signals that match what we already believe.

To get past the filters,

you need to create “teachable

moments”.

#2

Interference between the audio and visual channels

results in confusion.

#3

Interference between the audio and visual channels . . .

attention

death

96–98%

failget the message

better results

help more peopletoo much

working memory

resist

. . . results in scrambled attention.

believe

Unc

onsc

ious

filte

rs

Dual-channel presentations increase learning and retention.

Dual-channel presentations increase learning and retention.

But . . .

Reading text is not a visual task!

Reading interferes with our ability to

listen to the speaker.

#3

Learn how to turn “Death by PowerPoint”

into Presentations With Results

… and get your message into their brains!

1

2

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For more information, go to PresentationsWithResults.com and download our free 15 page report,

“10 Tips for Creating Better Presentations”

Or email us at Success@PresentationsWithResults.com