Why most presentations fail
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Why Most Presentations Fail OR What causes “Death by PowerPoint”? by Susan “Joy” Schleef Presentations With Results, Inc.
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Susan Joy Schleef of Presentations With Results, Inc. explains 3 reasons why most presentations fail to achieve the intended results, including neuromarketing principles to make your presentations more successful. Please add a comment and share this presentation with friends. Thank you!
Transcript of Why most presentations fail
Why Most Presentations Fail
ORWhat causes “Death by PowerPoint”?
by Susan “Joy” SchleefPresentations With Results, Inc.
It’s becoming harder all the time to get people’s attention.
Why doesn’t the audience get your message?
What’s your experience?
What’s your experience?
What’s your experience?
What’s your experience?
What’s your experience?
Checking email
What’s your experience?
No participation
Checking email
What’s your experience?
Bored looks
No participation
Checking email
What’s your experience?
Cell
phones
Bored looks
Texting
No participation
Checking email
What’s your experience?
Bored looks
Texting
No participation
Checking emailSlumped in chairs
Dozing off
Cell
phones
You could help so many people if you can just get through to them.
Here are 3 hurdles you need to overcome to get the presentation results you want.
#1
#2
#3
Your audience is overwhelmed by too much information.
#1
How many marketing messages do we see?
The information age is over!
240 million results!
A Typical, Overwhelming Slide
Most presentations ignore the limits of working memory.
Typical Bullet Point Slide
Example of Bad Slide Design
• Many people not aware of PowerPoint graphics functionality
• Easy to modify Shapes and combine into unique and specific objects
• No need to purchase additional software• Powerful and flexible• Can save graphic objects as separate .jpg files
outside of PowerPoint for future use• Easy-to-learn techniques• Create more visually interesting slides
Nobody wants to be sold to.
We’re all defensive – for our own
sanity.
#1
Your audience unconsciously resists new ideas that
could help them.
#2
The unconscious brain filters all incoming information.
Our brain brings us the signals that match what we already believe.
To get past the filters,
you need to create “teachable
moments”.
#2
Interference between the audio and visual channels
results in confusion.
#3
Interference between the audio and visual channels . . .
attention
death
96–98%
failget the message
better results
help more peopletoo much
working memory
resist
. . . results in scrambled attention.
believe
Unc
onsc
ious
filte
rs
Dual-channel presentations increase learning and retention.
Dual-channel presentations increase learning and retention.
But . . .
Reading text is not a visual task!
Reading interferes with our ability to
listen to the speaker.
#3
Learn how to turn “Death by PowerPoint”
into Presentations With Results
… and get your message into their brains!
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For more information, go to PresentationsWithResults.com and download our free 15 page report,
“10 Tips for Creating Better Presentations”
Or email us at [email protected]
