Post on 11-Apr-2017
Content marketing
“Why is Long-Tail keyword strategy important for start-up business”
Tomohisa-Tomo-Shiraishi
What is Long-Tail keyword strategy?
“Keywords or Key phrases that are more specific and longer than more commonly searched for keywords”
The example of Long-Tail keywords or phrases
Big keywords(Commonly)
Long-Tail keywords(Long and Specific)
San Diego sightseeing La jolla recommended restaurant
Effective diet How to train body trunk
Playstation VR Where can I buy playstation VR in San Diego
Long-Tail Keyword Long-Tail Keyword case study
Long-Tail keywords and SEOSearch Volume
HighCompetitiveness
LowLow
high Playstation VR
Playstation VR game
Where to buy Playstaion VR
Specific Level
Long-Tail keywords and SEO
Low competitiveness keyword
Easy to get topper place in Google Search Result ranking
Long-Tail keywords and ConversionSpecific Level
User’s motivation to buy
Low
LowPlaystation VR
Playstation VR game
Where to buy Playstaion VR
High
Search Volumehigh
Long-Tail keywords VS Short-Tail keywords
Big keywords(Commonly)
Long-Tail keywords(Long and Specific)
Search Volume High Low
Competitiveness High Low
High rank in SERP Difficult Easy
Conversion rate Low High
User motivation Low High
Can we get more traffics with Long-Tail keyword?
？1000×Long-Tail contents
Av. monthly search volume: 40Av. SERP position: 10
1×Big-keyword contentsAv. monthly search volume: 100000
Av. SERP position:40
Long-Tail keyword or Short-Tail keyword?
Big keywords(Commonly)
Long-Tail keywords(Long and Specific)
Cost High Low
Time High Low
Number of content Difficult Easy
Conversion rate Low High
User motivation Low High
How to build the Long-Tail keyword strategy①
Brainstorm specifc Keywords and phrases related to main keyword
Gamer
The latest
battle game
Sony
Experience virtual world
Virtual world in
house
Playstation VR
How to build the Long-Tail keyword strategy②
Combine these keywords and phrases to create title
● “What is the latest recommended game console for gamer”
● “You can experience several virtual world even in your house”
● “You can enjoy battle game in real world with VR console”
How to build the Long-Tail keyword strategy③
Create contents optimized to each keywords and phrase
Very important Case Study
Focus on getting gather many “not famous movies and dreams”
Major titleMinor title=Specific Content
Reference
● https://yoast.com/focus-on-long-tail-keywords/● https://yoast.com/befriend-the-long-tail/● https://moz.com/blog/long-tail-seo-target-low-volum
e-keywords-whiteboard-friday