Why is coworking good for a city? A Cowo® presentation.

why is coworking good for a city?

in partnership with: Florence, Rome, Venice, Ravenna, Milan, Naples,

Genoa, Turin, Bologna, San Giorgio in Bosco and Bassano del

Grappa. Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

people in all of these cities have agreed

- to open their offices to coworking

- to enter a sustainable coworking network

Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

nomad workers in these cities work betterthanks to them

without them knowing

(almost)Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

people in all of these cities have agreed

- to open their offices to coworking

- to enter a sustainable coworking network

keywords

city workstyles for nomad workersIndependent

Freelance

Consultants

Special project teams

but also

Company teams away from company

Company people who travel and work remotely

Company people who don’t need to be inside headquarters

Company people reducing travelling/commuting/office costs

people?

sustainable?

network?

COMMUTER

pollution

waste of time

waste of energies

high-cost for the city

WORK AT HOME

stuck in isolation, unbearable in the long run

people?

sustainable?

network?

WORK AWAY FROM HOME

what if you need services (or go the bathroom)?

people?

sustainable?

network?

LUXURY OFFICE

expensive

not flexible

status-oriented

no community

people?

sustainable?

network?

COWORKING

people? a lot (they’re never the same)

open? collaborative culture

sustainable? cheap, flexible, smart

network? offline + onlineMassimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

when you join a coworking space you enter a community

of people who need what you need:

- workspace- network with other people/jobs- smart solutions

keywords

when you join a coworking space you enter a community

of people who need what you need:- workspace- network with other people/jobs- smart solutions

what is a community?

a group with shared ideas and interests

a coworking place is a community

it has the soul of the people that work there

(just like a city)

a coworking space is the people working there

coworking

community

place with a soul

more coworking in the city

more places with a soul

more quality of life in the city

hallo?

what is a workspace?

for a nomad worker

workspace

place with a desk + wifi (but not only)

:-(Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

:-)Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

workspace = desk + wifi + comfort/humanity

workspace ≠ PC + noise/anonimity/solitude

what is networking with other people/jobs?

networking > other professionals

networking > host seminars

networking > host events

networking > host people

networking > meet students

networking > get involved in things around you

networking > get media attention

networking > get interviewed

networking > informal meetings

networking > visitors

networking > international

networking > hotel deals

networking > online communities

nomadwork.ning.com

networking > surprise visits

networking > free admission in 70 cities worldwide

networking > team work

networking > ...and party!

what is a smart solution?

easy, uncomplicated and friendlyproblem-solving

for example:

flexibility

why do I have a rent a place for 6 years if I only need it 3 days a month?

why do I have to pay for services I don’t need(phone, reception etc)?

why can’t I have a pay-per-use office?

why don’t we all agree that our coworkers can enjoy

3 free days in our spaces?Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

the answers are: smart.

the problem is: smart ≠ profit

but, is it really a problem?

profit is only a problem if you have to break even

no break even, no problem

this is why Cowo® spaces are existing spaces

as a space owner

if you already pay the operating costs of your everyday activity

then coworking is all revenue

Cowo’s break even = 0

this way we can be flexible

(which is the best possible marketing option)

So,if there is no break even point to worry about, and coworking adds to people’s quality of life,why don’t we have endless public coworkings in

our cities?

libraries?city offices?

stations?unused areas?universities?

hotel?theatres?airports?

underground?

thank you!

massimo carrarocoworkingproject.com

Why is coworking good for a city? A Cowo® presentation.

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