Why is coworking good for a city? A Cowo® presentation.

why is coworking good for a city?

in partnership with: Florence, Rome, Venice, Ravenna, Milan, Naples,

Genoa, Turin, Bologna, San Giorgio in Bosco and Bassano del

Grappa. Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

people in all of these cities have agreed

- to open their offices to coworking

- to enter a sustainable coworking network

Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

nomad workers in these cities work betterthanks to them


without them knowing

(almost)Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

people in all of these cities have agreed

- to open their offices to coworking

- to enter a sustainable coworking network

keywords


city workstyles for nomad workersIndependent

Freelance

Consultants

Special project teams

but also

Company teams away from company

Company people who travel and work remotely

Company people who don’t need to be inside headquarters

Company people reducing travelling/commuting/office costs


people?

open?

sustainable?

network?

COMMUTER

pollution

waste of time

waste of energies

high-cost for the city


WORK AT HOME

stuck in isolation, unbearable in the long run


people?

open?

sustainable?

network?

WORK AWAY FROM HOME

what if you need services (or go the bathroom)?


people?

open?

sustainable?

network?

LUXURY OFFICE

expensive

not flexible

status-oriented

no community


people?

open?

sustainable?

network?

COWORKING

people? a lot (they’re never the same)

open? collaborative culture

sustainable? cheap, flexible, smart

network? offline + onlineMassimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

when you join a coworking space you enter a community

of people who need what you need:


- workspace- network with other people/jobs- smart solutions

keywords


when you join a coworking space you enter a community

of people who need what you need:- workspace- network with other people/jobs- smart solutions

what is a community?


a group with shared ideas and interests

a coworking place is a community

it has the soul of the people that work there

(just like a city)


a coworking space is the people working there


coworking

=

community

=

place with a soul


more coworking in the city

=

more places with a soul

=

more quality of life in the city


hallo?


what is a workspace?


for a nomad worker

workspace

=

place with a desk + wifi (but not only)


:-(Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

:-)Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

workspace = desk + wifi + comfort/humanity


workspace ≠ PC + noise/anonimity/solitude


what is networking with other people/jobs?


networking > other professionals


networking > host seminars


networking > host events


networking > host people


networking > meet students


networking > get involved in things around you


networking > get media attention


networking > get interviewed


networking > informal meetings


networking > visitors


networking > international


networking > hotel deals


networking > online communities


nomadwork.ning.com

networking > online communities


networking > surprise visits


networking > free admission in 70 cities worldwide


networking > team work


networking > ...and party!


what is a smart solution?


smart

=

easy, uncomplicated and friendlyproblem-solving

for example:

flexibility


why do I have a rent a place for 6 years if I only need it 3 days a month?

why do I have to pay for services I don’t need(phone, reception etc)?

why can’t I have a pay-per-use office?

why don’t we all agree that our coworkers can enjoy

3 free days in our spaces?Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

the answers are: smart.

the problem is: smart ≠ profit

but, is it really a problem?


profit is only a problem if you have to break even

no break even, no problem

this is why Cowo® spaces are existing spaces


as a space owner

if you already pay the operating costs of your everyday activity

then coworking is all revenue


Cowo’s break even = 0


this way we can be flexible

(which is the best possible marketing option)


So,if there is no break even point to worry about, and coworking adds to people’s quality of life,why don’t we have endless public coworkings in

our cities?

libraries?city offices?

stations?unused areas?universities?

hotel?theatres?airports?

underground?


RSVP


thank you!

massimo carrarocoworkingproject.com


Why is coworking good for a city? A Cowo® presentation.

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Transcript of Why is coworking good for a city? A Cowo® presentation.