Who We Are

Built on:

Integrity

Communication

Professionalism

Education

1.34 Million professional

members globally

200 professional groups

250 business partners

1000 members on

International Executive

Council

2001 2015

Certified Internet Marketer (CIM)

Satisfied Customers

Our Partners

… & 250 more!

111 Cities with IMA members (average 1,000)

Over 20 Domestic & International Groups!

IMA Research Lab

Mission: “To provide value to our members through leading-edge

perspectives on current and emerging Internet marketing trends,

best practices and related technology solutions.”

IMA Research Lab Lead

The Evolving Role of The Marketing Agency

Are marketing agencies strategic

growth partners?

66.7% of firms say YES

The Evolving Role of The Marketing Agency

Shift to Digital

Increasingly more agencies are shifting

to the digital model as it allows

for increased efficiency and lower

retainers for clients.

The Evolving Role of The Marketing Agency

“The Continuous Delivery Model”

Tech platforms play a large role.

Growing Importance of large-scale,

near real-time analysis of Big Data.

Is the Social Phase of the Internet Over?

Fred Wilson, Business Insider

Assertion 1

Little innovation in large platforms.

33.85% of responders say they see “Corporate Interest Only”

Assertion 2

“Messaging” as new social media

38.78% of responders say they use messages for more than social media

Is the Social Phase of the Internet Over?

Assertion 3

The Mobile OS Duopoly

International Data Corporation (IDC)

“96% of global mobile marketshare between iOS & Android.”

Is the Social Phase of the Internet Over?

Assertion 4

Mobile and messaging combine to affect enterprise.

Social and messaging are not changing and adopting to the current marketplace.

68.25% of IMA Lab responders = B2B Service Providers

Predictive Analytics & Audience Segmentation

64.4% use geographic data

53.3% use multiple forms of segmentation

1/3 of business are segmenting every

quarter

Predictive Analytics & Audience Segmentation

Predictive analytics are still in early

stages, while market segmentation is

heavily utilized.

Predictive Analytics & Audience Segmentation

53.3% of firms say that lack adequate data.

Lack of Big Data is a huge issue for most firms.

The Future of Television in Marketing

New TV mediums are surging and

taking over the “On-Demand” TV ad space.

The Future of Television in Marketing

TV ad space is evolving rapidly. Businesses have to adapt their strategy.

Traditional TV is far from being irrelevant.

Opportunity for software providers, TV, and Cable providers.

Marketing Concerns & Trends in 2015

Largest Concerns

Leveraging Big Data

Accurately Identifying Target Audiences

Creation of fresh, innovative content

Marketing Concerns & Trends in 2015

Increase in marketing budgets.

39.24% of firms will have larger marketing budgets.

Marketing Concerns & Trends in 2015

Marketing Investments

In Direct Mail, TV Advertising and Public Relations

Social Media, SEO/PPC, Email Marketing, Video Content.

Impact15 Partners

Impact15 Notable Speakers

Notables

Uber 51BB – in San Francisco alone $500MM/annual revenue

Airbnb 26BB

Snapchat 16BB – zuck story @ 2BB

Dropbox – 10BB – watch for superIPO buy hard

Spotify 9BB

Domo 2BB

Insidesales 2BB

Radius 1BB

Shazam 1BB

Up and comers: Box, GoPro, Beats, ConnectedYard, Rolltech

Contact

Email: sinan@imanetwork.org

Phone: (949) 443-9300

10 Mar Del Rey

San Clemente, California 92673

facebook.com/kcomm

linkedin.com/in/sinankanatsiz

@sinankanatsiz