Post on 12-Jan-2015
description
Do you know
in your room?Image courtesy of Google Images
Who is the customer?
How does this ad appeal to the customer?
Bose Headphones
Image courtesy of Google Images
Who is the customer?
How does this ad appeal
to the customer?
Vitamins
Image courtesy of Google Images
Who is the customer?
How does this ad appeal to the
customer?
Lazer Bike Helmets
Image courtesy of Google Images
Who is the customer?Children can learn many things on the
Internet.
iG Parental ControlMake the Internet a safe place.
How does this ad appeal to the customer?
Images courtesy of Google Images
Who’s on first?
You can’t win the GAME
unless you know
WHO’S ON FIRST!
The who...• Who is the work for?
• Grade?
• Unique abilities?
• Challenges?
• Learning styles?
• Interests?
• Why are these students here?
• What kind of school tasks speak to their motives?
Design Step 1: Prewriting
The students in my classroom...
• Spanish 3, 9 - 12 graders
• purpose: meet graduation requirements
• diverse urban & rural mix
• majority low socio-economic
• love music, very social, enjoy using technology
• no value in busy work
• visual, kinesthetic learners
• like to work in groups (lowers anxiety)
Design Step 1: PrewritingT Chart
The Who Design Qualities
Content Sentence:
Design QualitiesContext: Non-negotiable
• Content & Substance
• Organization of Knowledge
• Clear & Compelling Product Standards
• Protection from Adverse Consequences
Choice: Negotiable
• Product Focus
• Affirmation of Performance
• Affiliation
• Novelty & Variety
• Choice
• Authenticity
T Chart:The Who & Design Qualities
The Who:
• Spanish 3, 9 - 12 grades
• meet grad requirements
• diverse urban & rural mix
• majority low socio-economic
• love music, social, enjoy using technology
• no value in busy work
• visual, kinesthetic learners
• like to work in groups
Design Qualities:
• Content & Substance
• Organization of Knowledge
• Clear & Compelling Product Standards
• Protection from Adverse Consequences
• Authenticity
• Novelty & Variety