Where do clients come from

Post on 18-Jan-2015

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Presentation for Kutztown University Student AIGA chapter about how to work with clients and some tips on designing once out of school.

Transcript of Where do clients come from

And other fun and helpful tidbits.

College teaches you how to learn.

You learn more in your first two years out of schoolthan you did the four years you were in.

The greatest thing I’ve learned

The greatest thing I’ve learnedis the importance of forming

Client Relationships.

The greatest thing I’ve learnedis the importance of forming

PositiveClient Relationships.

The greatest thing I’ve learnedis the importance of forming

Positive, HonestClient Relationships.

The greatest thing I’ve learnedis the importance of forming

Positive, Honest,Respectful

Client Relationships.

The greatest thing I’ve learnedis the importance of forming

Positive, Honest,Respectful and Professional

Client Relationships.

Throughout history, design has changed and evolved. Yet one constant has remained: The need for Clients.

“Maybe it’s about something else, something that hasn’t changed, something to do not with money but with the very structure of the relationship between designers and their clients…

The designer-client relationship can and should be a partnership. It’s time to stop blaming the client when it’s not.”

Michael Bierut, “Waiting for Permission”, 79 Short Essays on Design

It’s funto poke fun.

It’s funto poke fun.

*

*TheOatmeal.com is effing hilarious btw.

The client isn’t always right…

The client isn’t always right…

…but neither are we.

Clients can make the differencebetween

L ving your workL sing your work:( and

The “Real” Worldmy first job

*but hey, I had a cool desk, right? RIGHT?!

Yes.

vs.“What

do you need?”

LOTS of clients = Clients from Hell.*some*

LOTS of clients = Clients from Hell.*some*

A Few Tidbits:

A Few Tidbits:

• Who {or what} are clients?

• How to talk to clients

• Client vs. Designers

Clients are people.

His name

is Robert Paulson.

Kill them with kindness.

Lead the conversation.

“Cause it, like, looks cool. Ya know?”

Be a professional.

Be a professional.not a snob.

Clients aren’t designers.That’s our job.

We are problem solvers.

If your design isn’t solving the problem, it’s simply art and as a design, is useless.

…sometimes

…sometimesyou just have to polish turds.

-Mike Janda of Riser Media, Salt Lake City, UT

You are now in the Bubble of Awesomeness

Make it BIGGER.

Make it BIGGER.

Make it BIGGER better.

Have a Life.Do things that don’t involve design.

“Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.”

Paula Scher

Make new friends.

Enjoy what you do.Even if you hate it.

*a good* Attitude and Confidencewill take you farther than even the

strongest design-skills.

This is not the designyou were looking for.

*a good* Attitude and Confidencewill take you farther than even the

strongest design-skills.

Do what excites you.

Do what excites you.Because you can.

Books I’d Recommend:

79 Short Essays on Design -Michael Bierut

Make it Bigger -Paula Scher

How to Be a Designer Without Losing Your Soul -Adrian Shaughnessy

How to Think Like a Great Graphic Designer -Debbie Millman

Designers Don’t Read -David Howe

Seven Habits of Highly Effective People -Stephen Covey

Poke the Box -Seth Godin

Blink -Malcolm Gladwell

Thank you :)