Where do clients come from
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And other fun and helpful tidbits.
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Presentation for Kutztown University Student AIGA chapter about how to work with clients and some tips on designing once out of school.
Transcript of Where do clients come from
And other fun and helpful tidbits.
College teaches you how to learn.
You learn more in your first two years out of schoolthan you did the four years you were in.
The greatest thing I’ve learned
The greatest thing I’ve learnedis the importance of forming
Client Relationships.
The greatest thing I’ve learnedis the importance of forming
PositiveClient Relationships.
The greatest thing I’ve learnedis the importance of forming
Positive, HonestClient Relationships.
The greatest thing I’ve learnedis the importance of forming
Positive, Honest,Respectful
Client Relationships.
The greatest thing I’ve learnedis the importance of forming
Positive, Honest,Respectful and Professional
Client Relationships.
Throughout history, design has changed and evolved. Yet one constant has remained: The need for Clients.
“Maybe it’s about something else, something that hasn’t changed, something to do not with money but with the very structure of the relationship between designers and their clients…
The designer-client relationship can and should be a partnership. It’s time to stop blaming the client when it’s not.”
Michael Bierut, “Waiting for Permission”, 79 Short Essays on Design
It’s funto poke fun.
It’s funto poke fun.
*
*TheOatmeal.com is effing hilarious btw.
The client isn’t always right…
The client isn’t always right…
…but neither are we.
Clients can make the differencebetween
L ving your workL sing your work:( and
The “Real” Worldmy first job
*but hey, I had a cool desk, right? RIGHT?!
Yes.
vs.“What
do you need?”
LOTS of clients = Clients from Hell.*some*
LOTS of clients = Clients from Hell.*some*
A Few Tidbits:
A Few Tidbits:
• Who {or what} are clients?
• How to talk to clients
• Client vs. Designers
Clients are people.
His name
is Robert Paulson.
Kill them with kindness.
Lead the conversation.
“Cause it, like, looks cool. Ya know?”
Be a professional.
Be a professional.not a snob.
Clients aren’t designers.That’s our job.
We are problem solvers.
If your design isn’t solving the problem, it’s simply art and as a design, is useless.
…sometimes
…sometimesyou just have to polish turds.
-Mike Janda of Riser Media, Salt Lake City, UT
You are now in the Bubble of Awesomeness
Make it BIGGER.
Make it BIGGER.
Make it BIGGER better.
Have a Life.Do things that don’t involve design.
“Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.”
Paula Scher
Make new friends.
Enjoy what you do.Even if you hate it.
*a good* Attitude and Confidencewill take you farther than even the
strongest design-skills.
This is not the designyou were looking for.
*a good* Attitude and Confidencewill take you farther than even the
strongest design-skills.
Do what excites you.
Do what excites you.Because you can.
Books I’d Recommend:
79 Short Essays on Design -Michael Bierut
Make it Bigger -Paula Scher
How to Be a Designer Without Losing Your Soul -Adrian Shaughnessy
How to Think Like a Great Graphic Designer -Debbie Millman
Designers Don’t Read -David Howe
Seven Habits of Highly Effective People -Stephen Covey
Poke the Box -Seth Godin
Blink -Malcolm Gladwell
Thank you :)
