Where are our clients?10 reasons why you're not reaching your ideal clients and

five strategies to get their attention

Are you finding it more difficult to get your brand heard in a competitive marketplace?

This is for you if:• You are associated with a NFP• You have noticed that it’s not as easy as it used to be

to attract new clients• You’re facing more competition for clients• You’re looking for new markets and want to get it right

– from the start• You’re long term survival depends on getting smarter

at reaching new clients

About your PresenterKnows the importance of getting people through the doorRegularly generated waiting lists for programsHas worked with NFPs and training providers – inside and outSpent the last two years updating marketing skills and knowledge for today’s relationship marketing generation

Want to reach new clients?

Here are 10 reasons that could be impacting on your ability to attract new customers

1 They don't know who you are

2. They are indifferent to what you are trying to sell them

3. You're looking in the wrong places

4. You're not offering them what they really want

5. You're not talking their language

6. Your message confuses them

7. Too much red tape

8. You don't stand out from the crowd

9. The competition is doing it better

10. There's no urgency

Does any of this sound like you?

1. They don’t know who you are/what you do2. They’re indifferent to what you’re trying to sell them3. You’re looking in the wrong places4. You’re not offering what they really want5. You’re not talking their language6. Your message confuses them7. Too much red tape8. You don’t stand out from the crowd9. The competition is doing it better10.There’s no urgency

FIVE strategies you can put in place now to get the attention of your ideal clients

1. Find the hungry crowd…. And listen

2. Improve your online and offline presence

3. Be very clear about who you are, what you are offering, to whom and WIIFT

4. Show them – authority/social proof

5. Make it easy for them to buy into your services

How to find the hungry crowd and feed it the whole meal, not just the carrot

Where are our clients?Mind-shifting Opportunities for Community Service Providers

Entrée – face-to-face workshop• Insights into current

marketing thinking• A new mindset• A plan to move your

organisation forward• A systems approach to

getting your marketing model to perform for results

Main Course – 10 week online training program• Shift your thinking and

refocus your marketing efforts for results• Try new approaches and

share your results with other like-minded people

Where are our Clients Workshop• In one day change the way you think about marketing

forever• Explore why people aren’t buying from you• Get to grips with the way marketing has changed over

the last few years• What is the value you are really providing?• The power of online media and why you’re losing out

to your competition• Why you’re leaking money down the drain

What our recent workshop attendees had to say:

“Came away feeling that I am ready to target the right audience to marketing to””Learnt about why people connect/buy our services or services in general”“the information I received has been fantastic. It has changed all of my thinking regarding marketing”“The most outstanding impact was when colleagues told me at the first break that this was better than they thought it would be. Even the next day we were getting calls about ideas from the workshop.”

Marketing Mastery – 2016 (not so 101)For Community Service Providers

A 10-week online program for community service providers serious about getting more clients through the door.In depth skills development:• How to get good at social media / online presence• Crafting messages that convert your prospect into a

customer• How to get people to buy from you and keep them coming• Building your client profile• The art of negotiation• The art of persuasion• Carrying out a marketing audit

Where are our clients

Marketing Mastery 2016 for Community Service Providers

Contact us for details of the next program

support@thecommunityentrepreneur.com

How to be kept in the loop with our range of programs:

• Marketing mastery• Grant writing services and toolkit• Project management• Governance and strategic planning services• Partnerships toolkit• Professional development programs

Drop us a line at support@thecommunityentrepreneur.com or call us on (03) 9005 5889.

www.thecommunityentrepreneur.com