What’s Working on the Web and Why?

Nicholas White Co-Founder and CEO, The Daily Dot

Jennifer Strachan Independent Media Consultant

Jennifer Brandel Sr Producer, Curious City WBEZ

Tim Olson VP Digital Media and Education, KQED

@desertbunny @jkstrachan @JnnBrndl @TimOlsonSF

Live Stream

Video

News

2.8m - WBUR 3.2m - WNYC

540k – newsworks.org 400k – newsworks.org

Tom Hjelm - VP, Business Development & Chief Digital Officer• Data news (related to headlines)

Suzanne Marmion Dir. of News & Editorial Strategy• Original reporting• Investigative reports• Search• 650k/visits, 1.1pvs/month

Timely News Blogs

Travis Daub – Creative Director• Biggest daily traffic driver• Posts do better than

broadcast pieces put online• High ROI

Tim Olson, VP Digital Media• 275k pageviews/month• (/news 45k)

Verticals

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John Davidow – Executive Editor, WBUR• Most trafficked• 675k uniques, 925k pagviews/month• Secret sauce: Carey Goldberg &

Rachel Zimmerman• NPR rotator and Facebook support• Weekly segment during Radio

Boston

Tim Olson, VP Digital Media• Most trafficked• 625k uniques, 900k pagviews/month• Secret sauce: Tina Barseghian• One original post/day• Authority

Serial online video series

• Serial• You Tube tactics• Fans trump audience

Arts GuidesJason Parker, Digital Media StrategistPublic Broadcasting Atlanta• 220,000 page views• 56,000 individuals• 30% growth from prior year

75% traffic from Google• Mobile traffic is up by 64%• Fully funded, donors and underwriting

Tim Olson, VP Digital Media & Education• 100 page views• 80,000 individuals• 43% mobile• Foundation support

Resources - @TimOlsonSFContinual• NPR’s Social Media Desk Tumblr• Neiman Lab - niemanlab.org• Public Media Scan (from AIR)• Media Shift• (Re)Structuring Journalism

Articles• What if Quality Journalism Isn’t?• Goat Must Be Fed• Stock + Flow• Why Audio Never Goes Viral• Why Digital Tools are Missing in Most Newsrooms• What You Think You Know About the Web is Wrong

Reports• KPCB Internet Trends Report• NY Times Innovation Report

Jennifer BrandelSr Producer, Curious City WBEZ

Jennifer StrachanIndependent Media Consultant

Nicholas WhiteCo-Founder and CEO, The Daily Dot

Nicholas White Co-Founder and CEO, The Daily Dot

Jennifer Strachan Independent Media Consultant

Jennifer Brandel Sr Producer, Curious City WBEZ

Tim Olson VP Digital Media and Education, KQED

@desertbunny @jkstrachan @JnnBrndl @TimOlsonSF