What's working on the web and why? - PMDMC, July 2014
20
What’s Working on the Web and Why? Nicholas White Co-Founder and CEO, The Daily Dot Jennifer Strachan Independent Media Consultant Jennifer Brandel Sr Producer, Curious City WBEZ Tim Olson VP Digital Media and Education, KQED @desertbunny @jkstrachan @JnnBrndl @TimOlsonSF
-
Upload
tim-olson -
Category
Data & Analytics
-
view
526 -
download
1
description
Strategies that are driving traffic to public media digital efforts. Panel includes Nicholas White, Co-Founder and CEO, The Daily Dot, Jennifer Strachan, Executive Media Strategist and Jennifer Brandel, Senior Producer, Curious City, WBEZ
Transcript of What's working on the web and why? - PMDMC, July 2014
What’s Working on the Web and Why?
Nicholas White Co-Founder and CEO, The Daily Dot
Jennifer Strachan Independent Media Consultant
Jennifer Brandel Sr Producer, Curious City WBEZ
Tim Olson VP Digital Media and Education, KQED
@desertbunny @jkstrachan @JnnBrndl @TimOlsonSF
Live Stream
Video
News
2.8m - WBUR 3.2m - WNYC
540k – newsworks.org 400k – newsworks.org
Tom Hjelm - VP, Business Development & Chief Digital Officer• Data news (related to headlines)
Suzanne Marmion Dir. of News & Editorial Strategy• Original reporting• Investigative reports• Search• 650k/visits, 1.1pvs/month
Timely News Blogs
Travis Daub – Creative Director• Biggest daily traffic driver• Posts do better than
broadcast pieces put online• High ROI
Tim Olson, VP Digital Media• 275k pageviews/month• (/news 45k)
Verticals
xxxxxx
John Davidow – Executive Editor, WBUR• Most trafficked• 675k uniques, 925k pagviews/month• Secret sauce: Carey Goldberg &
Rachel Zimmerman• NPR rotator and Facebook support• Weekly segment during Radio
Boston
Tim Olson, VP Digital Media• Most trafficked• 625k uniques, 900k pagviews/month• Secret sauce: Tina Barseghian• One original post/day• Authority
Serial online video series
• Serial• You Tube tactics• Fans trump audience
Arts GuidesJason Parker, Digital Media StrategistPublic Broadcasting Atlanta• 220,000 page views• 56,000 individuals• 30% growth from prior year
75% traffic from Google• Mobile traffic is up by 64%• Fully funded, donors and underwriting
Tim Olson, VP Digital Media & Education• 100 page views• 80,000 individuals• 43% mobile• Foundation support
Resources - @TimOlsonSFContinual• NPR’s Social Media Desk Tumblr• Neiman Lab - niemanlab.org• Public Media Scan (from AIR)• Media Shift• (Re)Structuring Journalism
Articles• What if Quality Journalism Isn’t?• Goat Must Be Fed• Stock + Flow• Why Audio Never Goes Viral• Why Digital Tools are Missing in Most Newsrooms• What You Think You Know About the Web is Wrong
Reports• KPCB Internet Trends Report• NY Times Innovation Report
Jennifer BrandelSr Producer, Curious City WBEZ
Jennifer StrachanIndependent Media Consultant
Nicholas WhiteCo-Founder and CEO, The Daily Dot
Nicholas White Co-Founder and CEO, The Daily Dot
Jennifer Strachan Independent Media Consultant
Jennifer Brandel Sr Producer, Curious City WBEZ
Tim Olson VP Digital Media and Education, KQED
@desertbunny @jkstrachan @JnnBrndl @TimOlsonSF
