Post on 03-Sep-2014
description
The 2010 Women Grow Business Boot Camp
Sponsored & hosted byNetwork Solutions and Steptoe & Johnson LLP
June 19, 2010, Washington, D.C.
Welcome to,
What's the Buzz?Marketing your business,
including using PR and social media
Presenters & AgendaJill Foster, moderator
founder, Live Your Talkfounding editor, Women Grow Business
Liz Scherer, Evolution(ary) Marketingprincipal, Digital Copy LLC
Shannon Mouton, Relationship Buildingsocial media and mobile manager, Walden University
Terri Holley, Listening and Engagingowner, Creative Blog Solutions
Deborah Ager, principal, ClickWisdom, LLC
Evolution(ary) MarketingIt is not the strongest of the species that survives, nor the most intelligent; it is the one that is most adaptable to change (Charles Darwin)
If necessity is the mother of all inventions then reinvention is the keyEvolutionary (marketing) algorithm:
Performance Feedback Revision (rapper, Baba Brinkman)
– Performance = quality control– Feedback = client retention, growth– Revision = evaluation, adaptation
Measurement is not the goal, action is (Amber Naslund)Evaluation and adaptation should be the drivers of your business and relationships, your passengers – Are you equipped with the right tools and data to “connect the dots” and evolve
Relationship BuildingThe Golden Rule: Do unto others as you would have them do unto you
(unknown)Evaluate relationshipsNetwork, network, networkMake a good (memorable) first impression Communication makes business relationships thriveUse talents and strengths to build productive relationships Be mutually active in the relationship Choose who to trust
Features of a business relationship:‒ Empathy‒ Courtesy‒ Inquiry‒ Interest‒ Respect
Listening and Engaging
Interesting that we are programmed to do just the opposite… (unknown)
The case for listening
Listen Aggregate Digest/Learn Engage
The why, what, how, when and where of online engagement
Defining the “engager” – Who do you want to be?
Targeted Traffic is the Secret to SuccessStart at the Very Beginning…
Find your community and learn about them
Discover the pain of that community
Conduct key phrase research (multi-word phrases)
Develop a product to meet their needs or assess if your existingproduct works for them
Key Phrase Selection PointersUse keyword research tool (Google Keyword Tool is free)
Assess traffic AND competition for key phrases
Set up tracking: “You can’t measure what you can’t track.” (Dan Raine)
Thank you!
What's the Buzz?Marketing your business,
including using PR and social media