The 2010 Women Grow Business Boot Camp

Sponsored & hosted byNetwork Solutions and Steptoe & Johnson LLP

June 19, 2010, Washington, D.C.

Welcome to,

What's the Buzz?Marketing your business,

including using PR and social media

Presenters & AgendaJill Foster, moderator

founder, Live Your Talkfounding editor, Women Grow Business

Liz Scherer, Evolution(ary) Marketingprincipal, Digital Copy LLC

Shannon Mouton, Relationship Buildingsocial media and mobile manager, Walden University

Terri Holley, Listening and Engagingowner, Creative Blog Solutions

Deborah Ager, principal, ClickWisdom, LLC

Evolution(ary) MarketingIt is not the strongest of the species that survives, nor the most intelligent; it is the one that is most adaptable to change (Charles Darwin)

 If necessity is the mother of all inventions then reinvention is the keyEvolutionary (marketing) algorithm:

Performance Feedback Revision (rapper, Baba Brinkman)

– Performance = quality control– Feedback = client retention, growth– Revision = evaluation, adaptation

 Measurement is not the goal, action is (Amber Naslund)Evaluation and adaptation should be the drivers of your business and relationships, your passengers – Are you equipped with the right tools and data to “connect the dots” and evolve

Relationship BuildingThe Golden Rule: Do unto others as you would have them do unto you

(unknown)Evaluate relationshipsNetwork, network, networkMake a good (memorable) first impression Communication makes business relationships thriveUse talents and strengths to build productive relationships Be mutually active in the relationship Choose who to trust

Features of a business relationship:‒ Empathy‒ Courtesy‒ Inquiry‒ Interest‒ Respect

Listening and Engaging

Interesting that we are programmed to do just the opposite… (unknown)

The case for listening

Listen Aggregate Digest/Learn Engage

The why, what, how, when and where of online engagement

Defining the “engager” – Who do you want to be?

Targeted Traffic is the Secret to SuccessStart at the Very Beginning…

Find your community and learn about them

Discover the pain of that community

Conduct key phrase research (multi-word phrases)

Develop a product to meet their needs or assess if your existingproduct works for them

Key Phrase Selection PointersUse keyword research tool (Google Keyword Tool is free)

Assess traffic AND competition for key phrases

Set up tracking: “You can’t measure what you can’t track.” (Dan Raine)

Thank you!

What's the Buzz?Marketing your business,

including using PR and social media