What’s in a name ?

Thursday, August 2, 2012

?

?

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Who do you think they are ?

Thursday, August 2, 2012

Name that bus company ?

Thursday, August 2, 2012

What words come to mind ?(brand values...)

Thursday, August 2, 2012

What’s in a Name ?

Everything !

It sums up everything about you in one word

whether you like or not.........

Thursday, August 2, 2012

Vision

Identity - Brand - Name

Values (What’s important)

Skills (What we’re good at)

Behaviour (What we do)

Environment - Contact with real world, day to day

Thursday, August 2, 2012

$000,000’s at stake

Thursday, August 2, 2012

The Age of Stupid (names) ?

1) Trade local - who does what ? - Bob’s bicycle shop

2) Trade national/international - who does what, where ? - East India Trading Co, Ford Motor Co

3) Trade globally - nobody knows who is doing what, or where ?????

- Zynga, E-bay, Apple, Zappos

Thursday, August 2, 2012

A Name is an ‘Identity’

Remember -

You cannot NOT communicateas a person

as a company

Silence has a meaning

It all adds up....

Geek ???

Thursday, August 2, 2012

So what are the elements of a name ?

Words (new ? variations ? existing ?)

Imagery (paints 1000 words)

Colours

Sound ?

Smell ?????

Taste ?????

Thursday, August 2, 2012

AvegoWalMart

MySpacePoundstore

Also Think Hermann !!

Thursday, August 2, 2012

The Challenge

1) Identify 3 words (values/qualities) that you’d like your customers to use to describe your company

2) Identify 3 alternative names for your company that communicate those values

Thursday, August 2, 2012