Google AdWordsWhat You Need To Know

Tom Kelly - Digital Marketer

Google AdWords Workshop

COMING SOON!

Who are currently doing AdWords themselves?

Who are paying for AdWords management?

Who are absolutely terrified of AdWords?

LASER.RED/HIVE-ADWORDS

WHAT ISGOOGLE ADWORDS?

It’s just one huge auction.

How many searches are made everyday on Google?

3,500,000,000!

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WHAT AREGOOGLE SEARCH ADS?

They’re more involved than you think.

SETTING UP YOURADWORDS ACCOUNT

Let’s get this show on the road.

6500% ROIPurely from Google AdWords

BIDDING INGOOGLE ADWORDS

It’s your way or the highway.

ADGROUPS ANDKEYWORDS

They make up 70% of what AdWords is.

CAMPAIGN

ADGROUP

CAMPAIGNCLASSICAL

ADGROUPMOZARTCHOPINBACH

CAMPAIGNROCK

AGROUPAC/DCQUEEN

NIRVANA

CAMPAIGNJAZZ

ADGROUPMILES DAVISNINA SIMONERAY CHARLES

KEYWORDSThey’re easy, don’t panic.

WHO KNEW GOOGLE ADWORDS AS PAY-PER-CLICK OR PPC?

Can I get a show of hands please?

WHAT WOULD YOU SEARCH IN GOOGLE FOR THE SAME SERVICE?

IT’S TIME FOR AN EXPERIMENT!

KEYWORDMATCH TYPES

Broad, Phrase and Exact. Easy.

BROAD MATCHThey’re useless. Absolutely useless.

WEDDING CAKE

Crab Cake, Wedding Dress, Birthday CakeSearch Queries

Your Keyword

“PHRASE” MATCHMuch more control than broad match.

“WEDDING CAKE”

Chocolate Wedding Cake, Bespoke Wedding Cake, Wedding Cake in Lincolnshire

Search Queries

Your Keyword

[EXACT] MATCHSuper duper keyword control.

[WEDDING CAKE]

Wedding Cake, Wedding CakesSearch Queries

Your Keyword

MAKING YOURADGROUPS

Keep them targeted, specific and clear.

[wedding dress design]“wedding dress design”

3 ADVERTS MINIMUM!

It will help you create better and better ads.

MIRROR THEIREND GOAL!

Don’t just copy their search.

KEEP IT CURRENT!

“£45,267 saved in May”

MAKE IT PERSONAL!

The second-best word is “you”.

LANDING PAGE IS IMPORTANT!

It needs to be relevant to your keyword.

QUALITY SCOREDecider of Price, Chooser of Place.

1000% HIGHERThan the industry average CTR.

LANDING PAGEQuality and Relevance.

KEYWORD RELEVANCE

Between the ad group and search query.

EXPECTED CTRClick through rate wouldn’t fit.

BIDSIt’s time to get serious.

AD EXTENSIONSAdd-ons for your adverts.

NEGATIVE KEYWORDS

It pays to be a negative Nancy.

DO NOT IGNORE NEGATIVE

KEYWORDS

BOOK YOUR FREE CONSULTATION

Tel: 01472 878 496Email: tom@laser.red