what you need to know about the

information revolution

presented by: jeph maystruck

what happened?

by the time they are 3 years old,american children

recognize an average of 

100 brand logos.

-dr. allen kanner, child psychologist at the wright institute in berkley, california.

what’s the most powerful form of

marketing?

word-of-mouth is still the most powerful form of

marketing.

its just easier now.

meet the

morgensons

35 hidden cameras17 microphones

15 hidden crew members

“whether it’s shoes, jewelry, barbecue tools, or sports equipment, there’s nothing quite as persuasive as observing someone we respect or admire using a brand or product.”

-martin lindstrom

“the results proved beyond any doubt whatsoever that marketers, advertisers, and big business have nothing at all compared to the influence we consumers have on one another.”

-martin

lindstrom

how many tweets are tweeted per day?

over340 million

remember… no one retweets, likes, or +1’s

“pretty good”

the future of marketing is

social objects

http://www.youtube.com/watch?v=6ntDYjS0Y3w&feature=player_embedded

people only go on the internet for two reasons, to either

solve a problem orto be entertained.

nothing else.

there are only two reason we go on the internet

the future of marketing is social objects

what should you do now?

say yes

@jephmaystruck

jephmaystruck@gmail.com

www.strategylab.ca