What You Need To Know About The Information Revolution
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Transcript of What You Need To Know About The Information Revolution
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what you need to know about the
information revolution
presented by: jeph maystruck
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what happened?
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by the time they are 3 years old,american children
recognize an average of
100 brand logos.
-dr. allen kanner, child psychologist at the wright institute in berkley, california.
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what’s the most powerful form of
marketing?
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word-of-mouth is still the most powerful form of
marketing.
its just easier now.
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meet the
morgensons
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35 hidden cameras17 microphones
15 hidden crew members
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“whether it’s shoes, jewelry, barbecue tools, or sports equipment, there’s nothing quite as persuasive as observing someone we respect or admire using a brand or product.”
-martin lindstrom
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“the results proved beyond any doubt whatsoever that marketers, advertisers, and big business have nothing at all compared to the influence we consumers have on one another.”
-martin
lindstrom
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how many tweets are tweeted per day?
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over340 million
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remember… no one retweets, likes, or +1’s
“pretty good”
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the future of marketing is
social objects
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people only go on the internet for two reasons, to either
solve a problem orto be entertained.
nothing else.
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there are only two reason we go on the internet
the future of marketing is social objects
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what should you do now?
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say yes