Post on 06-May-2015
description
Tuesday, July 9, 13
WHAT WORKS, WHAT DOESN’TAND WHAT MIGHTIdeas for every yearbook adviser to make the job easier and the book betterpresented by Sarah Nichols, MJE
Tuesday, July 9, 13
WHAT WORKS, WHAT DOESN’TAND WHAT MIGHTIdeas for every yearbook adviser to make the job easier and the book betterpresented by Sarah Nichols, MJE@sarahjnichols #JEAai
Tuesday, July 9, 13
Tuesday, July 9, 13
WHY WE’RE HERE TODAY
ADVISING CAN BE TIME CONSUMING AND STRESSFUL.Beginning advisers ask, “How can I do that?”
Tuesday, July 9, 13
WHY WE’RE HERE TODAY
ADVISING CAN BE TIME CONSUMING AND STRESSFUL.Beginning advisers ask, “How can I do that?”Emerging advisers ask, “How can I do it be;er?”
Tuesday, July 9, 13
WHY WE’RE HERE TODAY
ADVISING CAN BE TIME CONSUMING AND STRESSFUL.Beginning advisers ask, “How can I do that?”Emerging advisers ask, “How can I do it be;er?”Veteran advisers ask, “How can I make it easier?”
Tuesday, July 9, 13
Tuesday, July 9, 13
ADVISING/AT A GLANCE
RESEARCH
DESKTOP PUBLIS
HING
GRAPHIC DESIGN
ADVERTISING
TYPOGRAPHY
AP STYLE
INTERVIEWING DEADLIN
ES
THEME DEVELO
PMENT
ALTERNAT
IVE COPY
CRITICAL T
HINKING
CAPTIONS
PROBLEM SOLV
ING
SENIOR PORTRAITS
TIME M
ANAGEMENT
SOCIAL NETW
ORKING
INFOGRAPHICS
COVERAGE STRAT
EGIES
HEADLINES
ETHICAL D
ECISIONS
COLLABORAT
ION
GUI DESIGN
USER EXPERIENCE
INTERFA
CE DESIGN
EMAIL MARKETIN
G
INFORMAT
ION GAT
HERING
GRAPHIC UNIFIERS
DIGITAL M
ANIPULATIO
N
INFOGRAPHICS
EDITING
PHOTOGRAPHY
USER WORKFL
OWS
USER WORKFL
OWS
Tuesday, July 9, 13
Tuesday, July 9, 13
STAFFSTRUCTURE
STANDARD FOR JOURNALISM EDUCATORSConstruct and u?lize staff organiza?onal models that emphasize responsibility, risk-‐taking and problem solving.
Tuesday, July 9, 13
Tuesday, July 9, 13
STRUCTURE/OPTIONS
Staffers produce the book in order week-‐by-‐week using two-‐person teams (or individually for small staff).Week 1: brainstorming, repor?ng. Week 2: interviews. Week 3: photo edi?ng, design. Week 4: edi?ng, submission. Tradi?onal editorial board oversees all produc?on: EIC, managing editor, copy editor, photo editor, design editor.
Two editors-‐in-‐chief; each oversees one group (ex: Maroon and Gold). Students in Maroon group work in partner teams to produce pages. Gold group does the same on a different deadline schedule. When one group is repor?ng, the other is using computers to produce pages. They alternate based on new pages and proof correc?ons but never have the same deadline.
ALTERNATING CHRONOLOGICAL
Tuesday, July 9, 13
STRUCTURE/OPTIONS
Staffers produce the book in order week-‐by-‐week using two-‐person teams (or individually for small staff).Week 1: brainstorming, repor?ng. Week 2: interviews. Week 3: photo edi?ng, design. Week 4: edi?ng, submission. Tradi?onal editorial board oversees all produc?on: EIC, managing editor, copy editor, photo editor, design editor.
Sec?on editors or experienced staffers each oversee a group of students to produce mul?ple spreads throughout the year. Teams generally have mul?ple spreads due per deadline but have a large group of people working on them as reporters, photographers and writers. Sec?on editor or team leader oversees design/edi?ng and reports to EIC.
Two editors-‐in-‐chief; each oversees one group (ex: Maroon and Gold). Students in Maroon group work in partner teams to produce pages. Gold group does the same on a different deadline schedule. When one group is repor?ng, the other is using computers to produce pages. They alternate based on new pages and proof correc?ons but never have the same deadline.
ALTERNATING CHRONOLOGICAL TEAMS
Tuesday, July 9, 13
Tuesday, July 9, 13
STRUCTURE/SAMPLE
Sec?on editor is on editorial board. Students work in pairs (self-‐selected) to produce blended chrono spreads (one per deadline).
Sec?on editor is on editorial board. Students work in pairs (self-‐selected) to produce blended and reference sports spreads (one per deadline).
Each has a sec?on editor but not on editorial board.
Senior sec?on completed by one staffer. Underclass/fac responsibility of managing editor (features produced by J1/photoj/etc).
Co-‐editors-‐in-‐chief, managing editor, photo editor, design editor, chrono editor, sports editor, coverage editor. All edit all pages per deadline. All oversee proofs process. EICs oversee theme development and produce theme pages. Coverage editor determines whole-‐book coverage tool(s) and manages the tracking and produc?on of this aspect. All must be returning staffers and must interview for posi?ons.
EDITORIAL BOARD CHRONOLOGICAL - 14 SPORTS - 12
CLUBS, SPECIALTY, ADS - 14 PEOPLE - 2
Manage sales, marke?ng campaigns. Handle finances. Do not report/shoot/produce pages for the book.
BUSINESS - 3
Tuesday, July 9, 13
Tuesday, July 9, 13
WHAT WORKS
STUDENTS IN CHARGE
EDITORS MANAGE STAFF, PUBLICATION
SELF-SELECTED TEAMS
OWNERSHIP & CHOICE IN ASSIGNMENTS
WRITE OWN JOB DESCRIPTIONS
SHARED RESPONSIBILITY
Benefits of having mul2ple EICsHigh-‐achieving kids are pulled in many direc?ons and may not have enough ?me to what the publica?on needs. Yearbook is year-‐round. Students can share responsibili?es and distribute work load based on strengths, availability. Staffers may relate more to one editor than the other. EICs have flexibility to experiment.
Considera2ons
Tuesday, July 9, 13
WHAT WORKS
STUDENTS IN CHARGE
EDITORS MANAGE STAFF, PUBLICATION
SELF-SELECTED TEAMS
OWNERSHIP & CHOICE IN ASSIGNMENTS
WRITE OWN JOB DESCRIPTIONS
SHARED RESPONSIBILITY
Benefits of having mul2ple EICsHigh-‐achieving kids are pulled in many direc?ons and may not have enough ?me to what the publica?on needs. Yearbook is year-‐round. Students can share responsibili?es and distribute work load based on strengths, availability. Staffers may relate more to one editor than the other. EICs have flexibility to experiment.
Considera2onsRoles must be clearly defined. Important to allocate du?es so nothing gets overlooked.
Tuesday, July 9, 13
Tuesday, July 9, 13
STAFFMANAGEMENT
STANDARD FOR JOURNALISM EDUCATORSConstruct and u?lize produc?on schedules that encourage student journalists to mirror that of professional journalists.
Tuesday, July 9, 13
Tuesday, July 9, 13
WHAT MATTERS
ACCOUNTABILITY
TIMELINESS
CLEAR EXPECTATIONS
SPECIALIZATION
ONGOING TRAINING
SUPPORT
Meaningful work for publica2onAssignments all have purpose. Nothing is prac?ce — yet everything is prac?ce.
Understanding of deadlinesWork is ?me-‐sensi?ve. Emphasis on revision and collabora?ve improvement but within constraints. Point of publica?on means moving on, reflec?ng.
Tuesday, July 9, 13
Tuesday, July 9, 13
STRUCTURE/PRODUCTION
Following a beat system by sec?on, staff members produce a coverage planner twice per month, genera?ng a specific story idea and providing photos, context, sources and a pitch for why the story ma;ers. Partner groups select from these to determine what goes in the book and what may get covered elsewhere (online, pitch to newsmag staff, etc).
The editorial board determines the overall social media plan and manages all accounts except Instagram. All staff members shoot/post for Insta once per month (pre-‐selected and graded), but anyone can post at any ?me for breaking coverage.
All staff members shoot a monthly photo shoot, chosen in advance and labeled on staff calendar. Photo editor assigns every ac?vity, event, sports game, several prac?ces per week, club mee?ngs and any special repor?ng opportuni?es as shared during staff discussion and brainstorming sessions, which take place at the start of each class period.
PHOTO SHOOTS COVERAGE PLANNERS SOCIAL MEDIA
Tuesday, July 9, 13
Tuesday, July 9, 13
THEPHILOSOPHY
TEACHING AND ADVISING MUST COEXISTConsider an ongoing process in which students learn daily, producing a product along the way.
Tuesday, July 9, 13
Tuesday, July 9, 13
GRADING/PHILOSOPHY
In full produc?on mode, mee?ng a deadline is just one skill. Grading based on deadlines doesn’t reflect students’ learning and/or doesn’t measure their mastery of repor?ng, wri?ng, design, photography. Students may need more ?me to rework the product. Some may need accommoda?ons and modifica?ons. Heavily deadline-‐based grades set up students for failure.
A points-‐based system in which students set goals and track progress toward chosen tasks helps reward the “above and beyond” while separa?ng effort and “doing” from true assessment (measuring the learning). Here students can take on extra work to improve their grade if they struggled in other areas or had deadline challenges. But no extra credit! Everything must align to our mission, goals.
All staff members learn repor?ng, interviewing, wri?ng, edi?ng, design, photography skills and are evaluated early in the year with individual forma?ve and summa?ve assessments. Reteaching, prac?ce, reflec?on. All tools and ac?vi?es are genera?ng or improving real content. Essen?al skills may require content published elsewhere due to deadline.
ESSENTIAL SKILLS DEADLINES PRODUCTION
Tuesday, July 9, 13
Tuesday, July 9, 13
THEPHILOSOPHY
TEACHING AND ADVISING MUST COEXISTGrading should measure student learning — It’s about them. Deadlines reflect adviser performance. It’s on me.
Tuesday, July 9, 13
THEPHILOSOPHY
TEACHING AND ADVISING MUST COEXISTGrading should measure student learning — It’s about them. Deadlines reflect adviser performance. It’s on me.
Tuesday, July 9, 13
THEPHILOSOPHY
TEACHING AND ADVISING MUST COEXISTGrading should measure student learning — It’s about them. Deadlines reflect adviser performance. It’s on me.
Tuesday, July 9, 13
THEPHILOSOPHY
TEACHING AND ADVISING MUST COEXISTGrading should measure student learning — It’s about them. Deadlines reflect adviser performance. It’s on me.
Both happen at the same ?me.
Tuesday, July 9, 13
Tuesday, July 9, 13
THEINSIGHT
TEACHING TAKES MY TIMEAdvising takes my trust.
Tuesday, July 9, 13
THEINSIGHT
TEACHING TAKES MY TIMEAdvising takes my trust.
Tuesday, July 9, 13
THEINSIGHT
TEACHING TAKES MY TIMEAdvising takes my trust.
Tuesday, July 9, 13
THEINSIGHT
TEACHING TAKES MY TIMEAdvising takes my trust.
It’s about providing opportuni?es for trial and error, giving students freedom, watching them stumble and succeed. It isn’t always pre;y — but it’s always powerful.
Tuesday, July 9, 13
THECULTURE
Tuesday, July 9, 13
STUDENT-RUN FAMILY FIRST ONGOING DIALOGUE
EXTRA TIME PROCESS-ORIENTED CELBRATE SUCCESS
THECULTURE
Tuesday, July 9, 13
Tuesday, July 9, 13
THECULTURE
From beginning class to determining content, running mee?ngs, conduc?ng training sessions and offering feedback, everything is student-‐centered. The editors lead the staff and produce the publica?on from start to finish. Students take pride in ownership and hold each other accountable.
STUDENT-RUNEditors lead all aspects of production, publication
Tuesday, July 9, 13
Tuesday, July 9, 13
STUDENT-RUN CULTURE
Tuesday, July 9, 13
Tuesday, July 9, 13
THECULTURE
By forming close rela?onships based on respect, trust and shared experiences, the staff works well together to meet its goals. Team building ac?vi?es combined with fun annual tradi?ons, stress-‐relievers and constant personal interac?on help students feel safe and valued in the classroom.
FAMILY FIRSTClass environment focuses on building a team
Tuesday, July 9, 13
Tuesday, July 9, 13
FAMILY FIRST CULTURE
Tuesday, July 9, 13
FAMILY FIRST CULTURE
Tuesday, July 9, 13
Tuesday, July 9, 13
THECULTURE
Students ask ques?ons and stay updated using social media tools. Web-‐based staff manual, calendars, apps and other tools help staffers work from home. Editors offer quick solu?ons and instant feedback to students in need, making class ?me more efficient. We’re constantly talking about what we’re doing.
ONGOING DIALOGUEConversations continue beyond class
Tuesday, July 9, 13
Tuesday, July 9, 13
COMMUNICATIVE CULTURE
Tuesday, July 9, 13
Tuesday, July 9, 13
THECULTURE
Editors commit to weekly one-‐hour mee?ng and three-‐day summer leadership retreat. Staff members commit to monthly work night. Adviser provides addi?onal ?me before school and at lunch. The journalism room becomes a place students live. The extra ?me strengthens the support system, increases the individual commitment, improves the work quality and leads to be;er coverage opportuni?es.
EXTRA TIMEA high-level program requires a bigger commitment
Tuesday, July 9, 13
Tuesday, July 9, 13
TIME COMMITMENT CULTURE
Tuesday, July 9, 13
Tuesday, July 9, 13
THECULTURE
When students feel empowered to try new things with the possibility of failure, their work reaches new levels. Make this possible. Offer ongoing feedback. Provide opportuni?es for revision. Allow ?me for trial and error, because the struggle and eventual success is important. Show students that their experience outweighs the importance of the yearbook itself.
PROCESS > PRODUCTEmbrace a learning culture of positive risk-taking.
Tuesday, July 9, 13
Tuesday, July 9, 13
PROCESS-ORIENTED CULTURE
Tuesday, July 9, 13
Tuesday, July 9, 13
THECULTURE
Recognizing victories of all sizes highlights individual progress and collec?ve success. A culture of meaningful celebra?on (specific, valid, short) boosts morale and strengthens the family atmosphere.
CELEBRATE SUCCESSBeating our own best is the ultimate success.
Tuesday, July 9, 13
Tuesday, July 9, 13
CELEBRATORY CULTURE
Tuesday, July 9, 13
Tuesday, July 9, 13
TOOLS& TRICKS
VIDEO TUTORIALS
WHAT
HOW
Editors create training videosto post online
DETAILS
Beginning staffers can view these “how to” videos as many ?mes as needed without affec?ng others. Topics include interviewing, camera checkout, InDesign basics, photo uploading and more.
Tuesday, July 9, 13
Tuesday, July 9, 13
TOOLS/CONT.
GOOGLE APPS
WHAT
HOW
Free Web-‐based sharing, collabora?on, chat and more
DETAILS
Students share work online from Google Drive and collaborate from home. From stories and cap?ons to the index, coverage list and deadline tracking spreadsheet, Google apps work well because of the real-‐?me edi?ng.
Tuesday, July 9, 13
Tuesday, July 9, 13
TOOLS/CONT.
DROPBOX
WHAT
HOW
Storage for design inspira?on, photos, videos and fonts
DETAILS
Staff members use their Dropbox accounts to store and share visuals and classroom resources. This eliminates the hassle of bringing things back and forth between school and home and is a paperless way to provide handouts or materials without a webpage.
Tuesday, July 9, 13
Tuesday, July 9, 13
TOOLS/CONT.
SOCIAL MEDIA
WHAT
HOW
Mobile-‐friendly internal communica?on tools
DETAILS
Students raise ques?ons, send reminders and update each other on progress using Facebook groups and a private Instagram account rather than email or other methods.
Tuesday, July 9, 13
Tuesday, July 9, 13
WHATELSE?@sarahjnichols
Tuesday, July 9, 13
WHATELSE?@sarahjnichols#JEAai
Tuesday, July 9, 13
WHATELSE?@sarahjnichols#JEAaisarahjnichols.sjn@gmail.com
Tuesday, July 9, 13
WHATELSE?@sarahjnichols#JEAaisarahjnichols.sjn@gmail.com
Tuesday, July 9, 13