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Starting with Why: Impacting

the Future Workforce of

Nurses & Caregivers

Adrian Killebrew - Business Development Executive, Axxess

Adrian Killebrew Business Development Executive, Axxess

What We Do

Axxess is the fastest growing home health technology company, providing a complete suite of innovative cloud-based software and services, empowering healthcare providers with solutions to make lives better.

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Define organizational culture principles using the “Golden Circle” concept

Understand changes in demographic workforce demand and trends

Implement strategic steps towards improving organizational culture

Objectives

Generations

Generations

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Life Experiences by Generation

Impact of Trends

Starting with Why

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5 Trends Shaping the Future of Workforce

“Every single company and organization on the planet knows WHAT they do.“

“ Some companies and people know HOW they do WHAT they do. “

“Very few people or companies can clearly articulate WHY they do WHAT they do.” 

HOWWHAT WHY

Simon Sinek – Golden Circle

KNOW YOUR

Golden Circle

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Home healthcare market expected to grow to

$528.2 billionBy 2026

Home Health by the numbers

• 69 million Senior Citizens by 2030 • 1 in 5 Americans will be Senior Citizens

by 2050• 88.5 million people will be 65 by 2050

Home Health by the numbers

Home Health by the numbers

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Healthcare Occupation Projections (2020)

Health Occupations Projections

Nursing “Top 5” Workforce Statistics

Average Age of Nurses Nationally:

50

700,000 nurses will

retire by 2024

53% of Nurses are older than

age 50

70% of Nurses are

non-HispanicWhite

10% of Nurses are

male

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Diversity

Nursing Education Pipeline

Age Diversity (Generation Gap)

Competitive Pay

Attracting Millennial Nurses

Consistent Lead

Competitive Landscape

Nursing Recruitment Challenges

Average tenure of aHome health nurse

19 Months* Bureau of Labor Statistics

Nursing Tenure

Nursing Retention Challenges

13% of newly licensed RNs changed jobs after one year

37% ready to change jobs in the first year

Nurse graduates report feeling pressure not to ask questions, and describe situations in which nurses with more experience often aren’t willing to mentor or offer help

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Average cost to replace a nurse is up to 150% of that salary

Nursing Turnover

Direct Care Workers Demand

Direct Care Worker Recruiting Challenges

Wages

Poverty

Part-time work

Health Coverage

Competitive Landscape

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Aging

Estimated rate ofchange in Aging,

2010 – 2060

Pew Research Center

Change rate of birth of Christians and Muslims

2010 – 2060

Pew Research Center

US Demographics

US Demographics

Change in Racial and Ethnic Composition of Children Under Age 18

2010 – 2060

Pew Research Center

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Start with Why – An Example

The Three E’s

EVALUATE EXEMPLIFY EXECUTE

Assess your culture

Review your company’s goals and strategies for the year

Determine what culture you need to experience growth

Decide if you should adjust your core values

Evaluate (Review your culture)

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Exemplify

Identify organizations known for leading with their why

Seek employees feedback on how respect, trust and change are managed within other organizations

Evaluate frequently to ensure success

Well Care Home Health, Inc. – Example 1

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Bayada – Example 2

Execute (Refine your culture)

Incorporate Values into the recruiting process

Ask candidates about their personal values and how they align with the organization’s values

Align the organizations values with performance reviews and compensation

Evaluate frequently to ensure success

Execute (Refine your culture)

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