What the Heck is a Website Nowadays?

Shashi BellamkondaHead of Social media Strategy/ Social Media Swami

Network Solutions LLC

Online Tools Used by Small Business

•Network Solutions – University of Maryland Small Business Success index http://growsmartbusiness.com

64%

53%

39%

36%

35%

31%

30%

26%

25%

21%

20%

17%

16%

14%

69%

65%

48%

41%

37%

42%

40%

35%

38%

25%

30%

31%

21%

19%

Online customer service by email

Company website

Online advertising in industry/public directories

Shared network

Ability for employees to communicate with each other online

Ability to demonstrate products/services online

Ability for customers to order your products/services online

Search engine optimization plan

Online advertising that places ads on various sites

Security features on website

Ability for customers to pay for products/services online

Social media presence

Online customer service using chat capabilities

Area of website where customers can get info on transactions with your organization

Have now2 Year Potential*

Use of/Need for Various Internet Business Solutions (n=500)

% ChangeHave now

from Wave 1+4

+3

+1

0

+2

+2

+4

+3

+2

+4

+3

+5

+4

0

Online Presence Strategy

Your personal brandConnecting with customersCommunity outreachGet new business

Web Sites: Your Online Brand Presence

AOL in 1996 10 year old in 2008

July 28, 20094 Prince William County Greater Manassas Chamber

Social Media - Another Way to Build Online Presence

If chips can have a page so can you Twitter is not only for celebrities

July 28, 20095 Prince William County Greater Manassas Chamber

Blogs - Web presence Channel

Thought leadershipShare experiences and

value w/ communitySEOProvide capture point for

marketing initiatives Influence the mediaCrisis PRAnd much, much more

Online Selling becoming Easier

Add a Paypal Or Google CheckOut button to a web site

AmazonEbayNetwork Solutions EcommerceEtsy

Key TakeawayHave your own branded web presenceBuild as your needs growExpand it by making use of channels like Social

mediaTips

Start earlyUpdate regularlyUser experience trumps anything elseKeep it simple

Domains• Find-a-domain services

− Certified Offer− Backorder− Premium Domains

• Domain Web Forwarding• Private Registration

Communication• Business E-mail• Secure E-mail

Sell Online • E-commerce website

packages• E-commerce Tools

Merchant Account• Do It For Me E-Commerce

Website Design Service

Marketing • Search Engine

Optimization• Pay Per Click Advertising• Optimized Press Releases• Directory Services:

Monster Marketplace & ThinkLocal

• Enhanced Business Listings

• Link Building• Content Creation

Security• SSL Certificate• PC Security

Small Business Lifecycle

Websites• Website Hosting• Statistics and Website

tools• Professional Website

Design Services• Professional Logo Design

Services• Mobile Websites

About Network Solutions

PR Measurement SummitJune 20099

We service over 3 million SMB customers and manage 7.5 million domain names.

Questions ?

Shashi Bellamkonda shashib@networksolutions.com

Small Business Success Indexhttp://GrowSmartBusiness.com

Network Solutions Blog : http://blog.networksolutions.com

Are Websites Dead?Kelly Harman, President, Zephyr Strategy

www.z3strategy.com

About Zephyr

Zephyr Strategy offers practical, sales-driven marketing and strategic planning services to companies in the U.S. and abroad. We help our clients integrate Web 2.0 technologies with proven, sales-driven strategies to make them more effective in winning new business and expanding their existing customer base.

Past & present clients include:

Are websites dead?

Event

sCollaborative

ToolsWikisAudio

Blog

s

Phot

osVideos

Social Networks

Microblogs &

SMSEm

ail

Outreac

h

Carry your brand promise through to your site

Build it smart

Design is last Use Open Source Tools

Use outside resources

Promoting your business

What was old is new again.

Contact Info

Kelly HarmanPresident, Zephyr Strategy703-594-1152 phkelly@z3strategy.comlinkedin.com/in/kellyharman

What the Heck is a Web Site Nowadays?

Melanie MitchellSVP, Search Marketing Strategy

Are Affiliate Web Sites Dead?

Who Am I?

Not me =

Online Marketer over 10 years

Recently went agency side

Bug eyed goldfish freak me out

Are Affiliate Web Sites Dead?

What they should beWhat they shouldn’t be

Where Do You Fit In?Plenty of FREE tools to use to find opportunities

Keyword ResearchGooglehttps://adwords.google.com/select/KeywordToolExternalSEO Bookhttp://tools.seobook.com/keyword-tools/seobook/ Microsoft AdCenterhttp://adlab.microsoft.com/Keyword-Forecast/

Where Do You Fit In?Plenty of FREE tools to use to find opportunities

Keyword ResearchGooglehttps://adwords.google.com/select/KeywordToolExternalSEO Bookhttp://tools.seobook.com/keyword-tools/seobook/ Microsoft AdCenterhttp://adlab.microsoft.com/Keyword-Forecast/

Keyword TrendsGoogle Trendshttp://google.com/trends

Keyword Forecast

http://adlab.microsoft.com/Keyword-Forecast/

Twist: Twitter Trends

http://twist.flaptor.com/

Where Do You Fit In?Plenty of FREE tools to use to find opportunities

Keyword ResearchGooglehttps://adwords.google.com/select/KeywordToolExternalSEO Bookhttp://tools.seobook.com/keyword-tools/seobook/ Microsoft AdCenterhttp://adlab.microsoft.com/Keyword-Forecast/

Keyword TrendsGoogle Trendshttp://google.com/trends

Keyword Forecast

http://adlab.microsoft.com/Keyword-Forecast/

Twist: Twitter Trends

http://twist.flaptor.com/

Where Do You Fit In?Plenty of FREE tools to use to find opportunities

Keyword ResearchGooglehttps://adwords.google.com/select/KeywordToolExternalSEO Bookhttp://tools.seobook.com/keyword-tools/seobook/ Microsoft AdCenterhttp://adlab.microsoft.com/Keyword-Forecast/

Keyword TrendsGoogle Trendshttp://google.com/trends

Keyword Forecast

http://adlab.microsoft.com/Keyword-Forecast/

Twist: Twitter Trends

http://twist.flaptor.com/

And More…Quinturahttp://quintura.com/ Keyword List

Generatorhttp://tools.seobook.com/keyword-list/generator.php

Google Setshttp://labs.google.com/sets

Where Do You Fit In?Plenty of FREE tools to use to find opportunities

Keyword ResearchGooglehttps://adwords.google.com/select/KeywordToolExternalSEO Bookhttp://tools.seobook.com/keyword-tools/seobook/ Microsoft AdCenterhttp://adlab.microsoft.com/Keyword-Forecast/

Keyword TrendsGoogle Trendshttp://google.com/trends

Keyword Forecast

http://adlab.microsoft.com/Keyword-Forecast/

Twist: Twitter Trends

http://twist.flaptor.com/

And More…Quinturahttp://quintura.com/ Keyword List

Generatorhttp://tools.seobook.com/keyword-list/generator.php

Google Setshttp://

labs.google.com/sets

Where Do You Fit In?Plenty of FREE tools to use to find opportunities

Keyword ResearchGooglehttps://

adwords.google.com/select/KeywordToolExternal

SEO Bookhttp://tools.seobook.com/

keyword-tools/seobook/

Microsoft AdCenterhttp://

adlab.microsoft.com/Keyword-Forecast/

Keyword TrendsGoogle Trendshttp://google.com/trends

Keyword Forecast

http://adlab.microsoft.com/Keyword-Forecast/

Twist: Twitter Trends

http://twist.flaptor.com/

And More…Quinturahttp://quintura.com/ Keyword List

Generatorhttp://

tools.seobook.com/keyword-list/generator.php

Google Setshttp://

labs.google.com/sets

Opportunities are everywhere. . .

Question…

Where Is Your Audience?

Social Media visitors convert at lower rates than search visitors, but are key to branding, awareness & loyalty.

Links can help with SEO Ranking leading to more visibility.

Have A Social Media Strategy

1. Listen2. Prepare

o Find the Peopleo Set Rules of Engagemento Define Your Strategy

3. Engage4. Go Offline5. Measure Success

Thoughts To Take With You

Use Data to Find

Opportunities

Do Your Research

Have A Social Media

StrategyProvide Value to the Community

Rinseand

Repeat

Thank You!

Melanie MitchellSVP, Search Marketing Strategy, DigitasTwitter: http://twitter.com/MelanieMitchell

LinkedIn: http://linkedin.com/MelanieMitchell

Are Websites Dead?

Ramon Ray , Editor,  http://smallbiztechnology.com

Ramon RayTechnology Evangelist, Editor of Smallbiztechnology.com andAuthor of Technology Solutions for

Growing Businesses (Amacom).

10 key take aways

Focus on the customerHave a planEasy to remember nameEasy navigationInformativeSecurityEasy customer contactFresh contentBe foundBe simple - KIS