What The Heck Is A Website Nowadays
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Transcript of What The Heck Is A Website Nowadays
What the Heck is a Website Nowadays?
Shashi BellamkondaHead of Social media Strategy/ Social Media Swami
Network Solutions LLC
Online Tools Used by Small Business
•Network Solutions – University of Maryland Small Business Success index http://growsmartbusiness.com
64%
53%
39%
36%
35%
31%
30%
26%
25%
21%
20%
17%
16%
14%
69%
65%
48%
41%
37%
42%
40%
35%
38%
25%
30%
31%
21%
19%
Online customer service by email
Company website
Online advertising in industry/public directories
Shared network
Ability for employees to communicate with each other online
Ability to demonstrate products/services online
Ability for customers to order your products/services online
Search engine optimization plan
Online advertising that places ads on various sites
Security features on website
Ability for customers to pay for products/services online
Social media presence
Online customer service using chat capabilities
Area of website where customers can get info on transactions with your organization
Have now2 Year Potential*
Use of/Need for Various Internet Business Solutions (n=500)
% ChangeHave now
from Wave 1+4
+3
+1
0
+2
+2
+4
+3
+2
+4
+3
+5
+4
0
Online Presence Strategy
Your personal brandConnecting with customersCommunity outreachGet new business
Web Sites: Your Online Brand Presence
AOL in 1996 10 year old in 2008
July 28, 20094 Prince William County Greater Manassas Chamber
Social Media - Another Way to Build Online Presence
If chips can have a page so can you Twitter is not only for celebrities
July 28, 20095 Prince William County Greater Manassas Chamber
Blogs - Web presence Channel
Thought leadershipShare experiences and
value w/ communitySEOProvide capture point for
marketing initiatives Influence the mediaCrisis PRAnd much, much more
Online Selling becoming Easier
Add a Paypal Or Google CheckOut button to a web site
AmazonEbayNetwork Solutions EcommerceEtsy
Key TakeawayHave your own branded web presenceBuild as your needs growExpand it by making use of channels like Social
mediaTips
Start earlyUpdate regularlyUser experience trumps anything elseKeep it simple
Domains• Find-a-domain services
− Certified Offer− Backorder− Premium Domains
• Domain Web Forwarding• Private Registration
Communication• Business E-mail• Secure E-mail
Sell Online • E-commerce website
packages• E-commerce Tools
Merchant Account• Do It For Me E-Commerce
Website Design Service
Marketing • Search Engine
Optimization• Pay Per Click Advertising• Optimized Press Releases• Directory Services:
Monster Marketplace & ThinkLocal
• Enhanced Business Listings
• Link Building• Content Creation
Security• SSL Certificate• PC Security
Small Business Lifecycle
Websites• Website Hosting• Statistics and Website
tools• Professional Website
Design Services• Professional Logo Design
Services• Mobile Websites
About Network Solutions
PR Measurement SummitJune 20099
We service over 3 million SMB customers and manage 7.5 million domain names.
Questions ?
Shashi Bellamkonda [email protected]
Small Business Success Indexhttp://GrowSmartBusiness.com
Network Solutions Blog : http://blog.networksolutions.com
Are Websites Dead?Kelly Harman, President, Zephyr Strategy
www.z3strategy.com
About Zephyr
Zephyr Strategy offers practical, sales-driven marketing and strategic planning services to companies in the U.S. and abroad. We help our clients integrate Web 2.0 technologies with proven, sales-driven strategies to make them more effective in winning new business and expanding their existing customer base.
Past & present clients include:
Are websites dead?
Event
sCollaborative
ToolsWikisAudio
Blog
s
Phot
osVideos
Social Networks
Microblogs &
SMSEm
ail
Outreac
h
Carry your brand promise through to your site
Build it smart
Design is last Use Open Source Tools
Use outside resources
Promoting your business
What was old is new again.
Contact Info
Kelly HarmanPresident, Zephyr Strategy703-594-1152 [email protected]/in/kellyharman
What the Heck is a Web Site Nowadays?
Melanie MitchellSVP, Search Marketing Strategy
Are Affiliate Web Sites Dead?
Who Am I?
Not me =
Online Marketer over 10 years
Recently went agency side
Bug eyed goldfish freak me out
Are Affiliate Web Sites Dead?
What they should beWhat they shouldn’t be
Where Do You Fit In?Plenty of FREE tools to use to find opportunities
Keyword ResearchGooglehttps://adwords.google.com/select/KeywordToolExternalSEO Bookhttp://tools.seobook.com/keyword-tools/seobook/ Microsoft AdCenterhttp://adlab.microsoft.com/Keyword-Forecast/
Where Do You Fit In?Plenty of FREE tools to use to find opportunities
Keyword ResearchGooglehttps://adwords.google.com/select/KeywordToolExternalSEO Bookhttp://tools.seobook.com/keyword-tools/seobook/ Microsoft AdCenterhttp://adlab.microsoft.com/Keyword-Forecast/
Keyword TrendsGoogle Trendshttp://google.com/trends
Keyword Forecast
http://adlab.microsoft.com/Keyword-Forecast/
Twist: Twitter Trends
http://twist.flaptor.com/
Where Do You Fit In?Plenty of FREE tools to use to find opportunities
Keyword ResearchGooglehttps://adwords.google.com/select/KeywordToolExternalSEO Bookhttp://tools.seobook.com/keyword-tools/seobook/ Microsoft AdCenterhttp://adlab.microsoft.com/Keyword-Forecast/
Keyword TrendsGoogle Trendshttp://google.com/trends
Keyword Forecast
http://adlab.microsoft.com/Keyword-Forecast/
Twist: Twitter Trends
http://twist.flaptor.com/
Where Do You Fit In?Plenty of FREE tools to use to find opportunities
Keyword ResearchGooglehttps://adwords.google.com/select/KeywordToolExternalSEO Bookhttp://tools.seobook.com/keyword-tools/seobook/ Microsoft AdCenterhttp://adlab.microsoft.com/Keyword-Forecast/
Keyword TrendsGoogle Trendshttp://google.com/trends
Keyword Forecast
http://adlab.microsoft.com/Keyword-Forecast/
Twist: Twitter Trends
http://twist.flaptor.com/
And More…Quinturahttp://quintura.com/ Keyword List
Generatorhttp://tools.seobook.com/keyword-list/generator.php
Google Setshttp://labs.google.com/sets
Where Do You Fit In?Plenty of FREE tools to use to find opportunities
Keyword ResearchGooglehttps://adwords.google.com/select/KeywordToolExternalSEO Bookhttp://tools.seobook.com/keyword-tools/seobook/ Microsoft AdCenterhttp://adlab.microsoft.com/Keyword-Forecast/
Keyword TrendsGoogle Trendshttp://google.com/trends
Keyword Forecast
http://adlab.microsoft.com/Keyword-Forecast/
Twist: Twitter Trends
http://twist.flaptor.com/
And More…Quinturahttp://quintura.com/ Keyword List
Generatorhttp://tools.seobook.com/keyword-list/generator.php
Google Setshttp://
labs.google.com/sets
Where Do You Fit In?Plenty of FREE tools to use to find opportunities
Keyword ResearchGooglehttps://
adwords.google.com/select/KeywordToolExternal
SEO Bookhttp://tools.seobook.com/
keyword-tools/seobook/
Microsoft AdCenterhttp://
adlab.microsoft.com/Keyword-Forecast/
Keyword TrendsGoogle Trendshttp://google.com/trends
Keyword Forecast
http://adlab.microsoft.com/Keyword-Forecast/
Twist: Twitter Trends
http://twist.flaptor.com/
And More…Quinturahttp://quintura.com/ Keyword List
Generatorhttp://
tools.seobook.com/keyword-list/generator.php
Google Setshttp://
labs.google.com/sets
Opportunities are everywhere. . .
Question…
Where Is Your Audience?
Social Media visitors convert at lower rates than search visitors, but are key to branding, awareness & loyalty.
Links can help with SEO Ranking leading to more visibility.
Have A Social Media Strategy
1. Listen2. Prepare
o Find the Peopleo Set Rules of Engagemento Define Your Strategy
3. Engage4. Go Offline5. Measure Success
Thoughts To Take With You
Use Data to Find
Opportunities
Do Your Research
Have A Social Media
StrategyProvide Value to the Community
Rinseand
Repeat
Thank You!
Melanie MitchellSVP, Search Marketing Strategy, DigitasTwitter: http://twitter.com/MelanieMitchell
LinkedIn: http://linkedin.com/MelanieMitchell
Are Websites Dead?
Ramon Ray , Editor, http://smallbiztechnology.com
Ramon RayTechnology Evangelist, Editor of Smallbiztechnology.com andAuthor of Technology Solutions for
Growing Businesses (Amacom).
10 key take aways
Focus on the customerHave a planEasy to remember nameEasy navigationInformativeSecurityEasy customer contactFresh contentBe foundBe simple - KIS