Post on 16-Aug-2015
MARKETING INTELLIGENCE SYSTEM
IT IS A SET OF PROCEDURES AND SOURCES THAT MANAGERS USE TO OBTAIN EVERYDAY INFORMATION ABOUT DEVELOPMENTS IN THE MARKETIONG ENVIRONMENT
MAR
KETI
NG
IN
TELL
IGEN
CE
SYST
EM
SALES FORCE PERSONNEL
MOTIVATE INTERMEDIARIES
EXTERNAL EXPERTS
NETWORKING
CUSTOMER ADVISORY PANEL
GOVERNMENT DATA RESOURCES
GATHER INTEL
POWER OF INTERNET
MOTIVATE INTERMEDIARIESMotivate distributors, retailers and other intermediaries to pass along information
CUSTOMER ADVISORY PANELAlways hire most outspoken and most representative people as members of the panel
GOVERNMENT DATA RESOURCESTake advantage of the government resources like National Sample Survey Organization(NSSO)
POWER OF INTERNETCollecting marketing intelligence on the internet
REVIEW FORUMS
FEEDBACK SITES
EXPERT ONIONS AND CUSTOMER
REVIEWS
COMPLAINT SITES
PUBLIC BLOGS