International marketing intelligence
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International Marketing Intelligence
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Transcript of International marketing intelligence
![Page 1: International marketing intelligence](https://reader033.fdocuments.us/reader033/viewer/2022052418/55848ebbd8b42a043a8b4f28/html5/thumbnails/1.jpg)
International Marketing Intelligence
![Page 2: International marketing intelligence](https://reader033.fdocuments.us/reader033/viewer/2022052418/55848ebbd8b42a043a8b4f28/html5/thumbnails/2.jpg)
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Information requirements
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Sources of information
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Organizations within India
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Organizations outside India
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Publications
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International marketing information system and marketing research
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Utility of marketing research
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Marketing research helps to
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Scope of Marketing Research
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Types of Research
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EXPLORATORY RESEARCH
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Exploratory research may be conducted by:
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Conclusive Research
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Phases of a Research Project
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Methods of Data Collection