Post on 16-Aug-2015
What is the scope
of Marketing
?
Important Questions
✖ What is Marketing?
✖ What is Marketed?
1.What is
Marketing?
Marketing is about identifying and meeting human and social needs.
Marketing is the activity, set of institutions and process for creating,
communicating, delivering and exchanging offerings that have value for customers, clients, partners and
society at large.
-American Marketing Association
2.What is
Marketed?
Goods
PHYSICAL GOODS
like Cars, Trucks,
TVs, etc.
Services
Airlines, Hotels,
Car Rentals, Bankers, Lawyers,
etc.
Events
From Major Trade Shows
to the Olympics and World Cup..
Experiences
Like Amusement
parks, baseball camps, theme-
based restaurants,
etc.
Persons
Artists, Physicians,
CEOs, Lawyers, and other
professionals..
Places
Cities, States, regions and
even whole
nations..
Properties
Exchange of Real estate
or Financial property requires
marketing
Organizations
To help them build a strong, favourable and unique image in
society
Information
Production, Packaging and Distribution of
INFORMATION involves
marketing
Ideas
Every market offering includes
a BASIC IDEA
Thanks!
REFERENCES
http://www.renatoganoza.com/wp-content/uploads/2014/11/Online-Marketing-Expanding-Value-In-Advertising-World.jpghttp://i.kinja-img.com/gawker-media/image/upload/s--2VMz4qK6--/19g67wrkcf94ajpg.jpghttp://www.xpuo.com/img/9566252473_762b840fbf.jpghttp://www.i-tecindia.com/images/services.jpghttp://static1.squarespace.com/static/533353a3e4b0429a548a8446/t/54a78bede4b057f9e3964d76/1420266478889/lights_events_1366x768_68503.jpg?format=1500whttp://pad3.whstatic.com/images/thumb/e/e8/Become-a-Blues-Musician-Step-1.jpg/670px-Become-a-Blues-Musician-Step-1.jpghttp://www.wsnewspublishers.com/wp-content/uploads/2015/03/urlQA.jpghttp://lighthouseinsights.in/wp-content/uploads/2012/01/Incredible_india.jpghttp://beyondvisual.co.uk/wp-content/uploads/12-Great-Slogans-Straplines-Image.4.jpeg
DISCLAIMER
Created by Animesh Agarwal, IIT BHU, during an internship
by Prof. Sameer Mathur, IIM
Lucknow