What is Mobile Marketing?Understanding mobile marketing and value of communicating with the consumer

Braj Mohan Chaturvedi | chaturvedibraj@yahoo.com | +91 9502421919Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj

Mobile marketing involves communicating with the consumer using mobile device. It is done to send a marketing message, to generate visibility, awareness, engagement or loyalty

Mobile Marketing FeaturesMobile marketing is effective, valuable and result oriented

Mobile is our second shadow. It is extension of our lifestyle

The mobile as a communication medium offers ubiquitous reach.

The mobile communication can be targeted and specific to individual.

Mobile communication is immediate, localizable and targeted.

Mobile has ability to integrate with existing communication

Mobile marketing messages has potential of becoming viral.

Mobile is great communication, and marketing tool.

Mobile marketing offers subscribers to have control over messages

Mobile marketer can understand and analyze user behaviour.

Mobile offers a secure online payment environment

Mobile Marketing ToolsMobile is the perfect marketing tool

Prominent mobile marketing tool:

SMS MMS WAP IVR Proximity

a. Text a. Images b. Audioc. Video

a. Gamesb. Ringtones

a. Audio calls a. Bluetooth

Application

a. Applications

It is a direct response tool

It is relevant to consumers

It is most effective and timely tool to reach consumers

It can effectively track results of marketing efforts

It compliments other marketing campaigns

Mobile MarketingPrinciples of mobile marketing

SMS MMS WAP IVR Proximity Application

Integrated Mobile Marketing Communication

Advertising • Banner ads• Mobile videos • IVR – voice Ads• Games• Mobil-casting

Branding • Alerts• Surveys• Polling• Information• Branded content

Promotion • Jingles• Ringtones• Coupons • Contests • Free samples

Direct Marketing • Mailers• Messages• Voice Mails• Voice Messages • MMS

Integrated mobile marketing approach:

It is important to get customers opt-in.

Marketer should make sure that customer can opt-out.

Marketers should segment customer base as accurately as possible.

The message should have value for customer.

The success of campaign depends on its Timing.

Thanks!Braj Mohan Chaturvedi

chaturvedibraj@yahoo.com+91 9502421919

Disclaimer: The views represented in the presentation has nothing to do with the companies I have personal, professional, or academic interest. These are absolutely my views which is based on the years of experience in the business.