What is mobile marketing?
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Transcript of What is mobile marketing?
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What is Mobile Marketing?Understanding mobile marketing and value of communicating with the consumer
Braj Mohan Chaturvedi | [email protected] | +91 9502421919Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj
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Mobile marketing involves communicating with the consumer using mobile device. It is done to send a marketing message, to generate visibility, awareness, engagement or loyalty
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Mobile Marketing FeaturesMobile marketing is effective, valuable and result oriented
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Mobile is our second shadow. It is extension of our lifestyle
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The mobile as a communication medium offers ubiquitous reach.
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The mobile communication can be targeted and specific to individual.
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Mobile communication is immediate, localizable and targeted.
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Mobile has ability to integrate with existing communication
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Mobile marketing messages has potential of becoming viral.
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Mobile is great communication, and marketing tool.
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Mobile marketing offers subscribers to have control over messages
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Mobile marketer can understand and analyze user behaviour.
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Mobile offers a secure online payment environment
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Mobile Marketing ToolsMobile is the perfect marketing tool
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Prominent mobile marketing tool:
SMS MMS WAP IVR Proximity
a. Text a. Images b. Audioc. Video
a. Gamesb. Ringtones
a. Audio calls a. Bluetooth
Application
a. Applications
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It is a direct response tool
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It is relevant to consumers
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It is most effective and timely tool to reach consumers
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It can effectively track results of marketing efforts
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It compliments other marketing campaigns
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Mobile MarketingPrinciples of mobile marketing
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SMS MMS WAP IVR Proximity Application
Integrated Mobile Marketing Communication
Advertising • Banner ads• Mobile videos • IVR – voice Ads• Games• Mobil-casting
Branding • Alerts• Surveys• Polling• Information• Branded content
Promotion • Jingles• Ringtones• Coupons • Contests • Free samples
Direct Marketing • Mailers• Messages• Voice Mails• Voice Messages • MMS
Integrated mobile marketing approach:
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It is important to get customers opt-in.
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Marketer should make sure that customer can opt-out.
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Marketers should segment customer base as accurately as possible.
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The message should have value for customer.
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The success of campaign depends on its Timing.
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Thanks!Braj Mohan Chaturvedi
[email protected]+91 9502421919
Disclaimer: The views represented in the presentation has nothing to do with the companies I have personal, professional, or academic interest. These are absolutely my views which is based on the years of experience in the business.