What is Customer Development?

Mike Fishbein, www.mfishbein.com

What is Customer Development?

The practice of gaining customer insights through interviews and structured experiments to generate, test, and optimize startup ideas

Why Do We Do It?

Avoid spending time and money on stuff people don’t want

Build products that people love

How to Get Startup Ideas

Learn about:Customer pain pointsValue propositions that resonate

How to Test Startup Ideas

Is this something anyone wants?If yes confidence and convictionIf no what do they want?

or, quickly move on

How to Build Awesome Products

Gather customer insights to inform product decisions

Objective of an entrepreneur in a free-market economy: Relentlessly serve customers and provide the most possible value

What it is Not

A silver bullet

Guarantor of success

Easy

Only for cheap or small opportunities

Other Benefits of Customer Dev

Customer acquisition

Pricing

Copywriting

Content marketing

Competitor research

To Learn More About Cust Dev...

Video CourseUdemy (http://bit.ly/1bQW22W)

My Book Amazon (http://amzn.to/1cusVFt)

Questions?www.twitter.com/mfishbein

Good luck validating!