Post on 20-Feb-2017
WHAT IS BIG DATA?WHY QUALITY & SANITY OF DATA IS KEY?
METADATA GROUP3
MARKET GROWTH
4
Big Data Overall Revenue $53.4B By 2017
Billions
Source: Wikibon
METADATA GROUP5
DATA GROWTH
Big Data: By The Numbers
• Walmart handles 1M transactions per hour
• Google processes 24PB of data per day
• AT&T transfers 30PB of data per day
• 90 trillion emails are sent per year• World of Warcraft uses 1.3PB of
storage
Worldwide Data Growth at 7.9EB / Yr in ‘15
2005 2010 20150
2000
4000
6000
8000
10000
Exab
ytes
Source: IDC, EMC. 1EB = 1 Billion GB.
Data Sensed Per Year
0.04 EB
200,000X
7,910 EB
1EB = 1 Billion GB
METADATA GROUP9
DATA SANITY WILLL TRANSFORM BUSINESS
Transformation of Retail
10
SalesData driven pricing
and recommendations
THEN... NOW...
Image: webdesignerdepot.com
Transformation of Online Marketing
11
Company First Last Oppty Created
Acme Fred Langan $250K 6/08/12BigCo Tom Jones $100K 6/17/12
DealCo Jan Sedor $50K 7/01/12Stor
Works Liza Grear $750K 7/14/12
RF Group Carl Tomer $47K 7/18/12
LeadsMarketing and Sales Recommendations
THEN... NOW...
CampaignRecommendations
Transformation of IT
12
THEN... NOW... Log files
Operational intelligence
Image: blog.getsocialize.com/2012/location-showcase
Chart: Zendesk 13
Transformation of Customer Service
THEN... NOW... Unhappy
customersCustomer insight
Transformation of Billing
14
THEN... NOW... Manual coding Intelligent coding
Transformation Of Fraud Management
15
Credit databases Social profiles
THEN... NOW...
Transformation Of Operations Management
16
Operations?
Automated operations
THEN... NOW...
Images: Jalopnik.com, SFPark
Transformation of Law Enforcement
17
Gut instinctCrime hotspot
prediction
THEN... NOW...
Images: Fanpop.com, paleo.sscnet.ucla.edu
Transformation of Medical Research
18
THEN... NOW... Keyword searches Relevance
Images: PubMed, Atigeo
Transformation of Fitness
19
THEN... NOW... Manual tracking
Goals + measureme
nt
Image: Store.Nike.com
Walk 45 minutesSmoothieLift weights 20 minutes