What is Big Data and why Quality & Sanity of Data is Key - Sales & Marketing Summit
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Transcript of What is Big Data and why Quality & Sanity of Data is Key - Sales & Marketing Summit
![Page 1: What is Big Data and why Quality & Sanity of Data is Key - Sales & Marketing Summit](https://reader035.fdocuments.us/reader035/viewer/2022062820/58aaea031a28abc73a8b50c7/html5/thumbnails/1.jpg)
WHAT IS BIG DATA?WHY QUALITY & SANITY OF DATA IS KEY?
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METADATA GROUP3
MARKET GROWTH
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4
Big Data Overall Revenue $53.4B By 2017
Billions
Source: Wikibon
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METADATA GROUP5
DATA GROWTH
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Big Data: By The Numbers
• Walmart handles 1M transactions per hour
• Google processes 24PB of data per day
• AT&T transfers 30PB of data per day
• 90 trillion emails are sent per year• World of Warcraft uses 1.3PB of
storage
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Worldwide Data Growth at 7.9EB / Yr in ‘15
2005 2010 20150
2000
4000
6000
8000
10000
Exab
ytes
Source: IDC, EMC. 1EB = 1 Billion GB.
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Data Sensed Per Year
0.04 EB
200,000X
7,910 EB
1EB = 1 Billion GB
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METADATA GROUP9
DATA SANITY WILLL TRANSFORM BUSINESS
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Transformation of Retail
10
SalesData driven pricing
and recommendations
THEN... NOW...
Image: webdesignerdepot.com
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Transformation of Online Marketing
11
Company First Last Oppty Created
Acme Fred Langan $250K 6/08/12BigCo Tom Jones $100K 6/17/12
DealCo Jan Sedor $50K 7/01/12Stor
Works Liza Grear $750K 7/14/12
RF Group Carl Tomer $47K 7/18/12
LeadsMarketing and Sales Recommendations
THEN... NOW...
CampaignRecommendations
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Transformation of IT
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THEN... NOW... Log files
Operational intelligence
Image: blog.getsocialize.com/2012/location-showcase
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Chart: Zendesk 13
Transformation of Customer Service
THEN... NOW... Unhappy
customersCustomer insight
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Transformation of Billing
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THEN... NOW... Manual coding Intelligent coding
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Transformation Of Fraud Management
15
Credit databases Social profiles
THEN... NOW...
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Transformation Of Operations Management
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Operations?
Automated operations
THEN... NOW...
Images: Jalopnik.com, SFPark
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Transformation of Law Enforcement
17
Gut instinctCrime hotspot
prediction
THEN... NOW...
Images: Fanpop.com, paleo.sscnet.ucla.edu
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Transformation of Medical Research
18
THEN... NOW... Keyword searches Relevance
Images: PubMed, Atigeo
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Transformation of Fitness
19
THEN... NOW... Manual tracking
Goals + measureme
nt
Image: Store.Nike.com
Walk 45 minutesSmoothieLift weights 20 minutes