What is a campaign powerpoint

Transcript of What is a campaign powerpoint

What is a campaign?

Question 1

A campaign is an organized force (like an army or team of advertisers) that strives to influence people in some way or another e.g. making them want to buy or do

something.

What methods of promotion

are there?

Question 2

There are many methods of promoting a campaign. Such as…

TV advertsBillboardsPostersWeb advertsNewspapersMagazinesRadio

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=e5ho1rzzHEmy9M&tbnid=ZqJamiBgz8zSlM:&ved=0CAUQjRw&url=http://multimedia.journalism.berkeley.edu/tutorials/campaign-statements/&ei=GtEyUuvuJoerhAeC44DwAw&bvm=bv.52164340,d.ZGU&psig=AFQjCNEiIgv-XmIf33tkEqTS_zy8M9KuUQ&ust=1379148341260418

Brainstorming!

Question 3

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=hKhNeNoeeCVq6M&tbnid=JIE2Qz8BfYFRQM:&ved=0CAUQjRw&url=http://www.rounds.com/blog/super-storms/&ei=n9EyUuT6BY_whQf014CICw&bvm=bv.52164340,d.ZGU&psig=AFQjCNEgqyacaLkzmfGHzwXXg4vvVIl4nw&ust=1379148560326956

Types of Campaign

Advertising Military

Political

Awareness

http://www.google.co.uk/url?sa=i&rct=j&q=advertising&source=images&cd=&cad=rja&docid=3gCFnSFyJfJeHM&tbnid=Agka_lAFiKfBVM:&ved=0CAUQjRw&url=http://www.jprmarketing.co.uk/advertising/advertising-good-for-the-economy&ei=vOIyUrjTLaqL7Aba-4GYDw&psig=AFQjCNED_EVZD4Pq5xc1tJcGx0_i1jQTeA&ust=1379152922896581

http://www.google.co.uk/url?sa=i&rct=j&q=political+campaign&source=images&cd=&cad=rja&docid=-pCrlxbVXcUbFM&tbnid=abSINa3rXLQR3M:&ved=0CAUQjRw&url=http://blog.getfasttumblrfollowers.com/tumblr/tumblr-as-a-means-of-political-campaign/&ei=6-IyUp--N8uP7Aa6sIDgBg&psig=AFQjCNHpRQ2knnxZmh9GACzFgx_qBqh7Gw&ust=1379152997110549

http://www.google.co.uk/url?sa=i&rct=j&q=military+campaign&source=images&cd=&cad=rja&docid=M-y91ie3rvwGcM&tbnid=14c1Uu2EaONmsM:&ved=0CAUQjRw&url=http://e2ogame.net/homepages/antti/starwars/swmmc.html&ei=KOMyUq_zAZDG7Aa44YGwDw&psig=AFQjCNF36X3KQktwLXhmPVLC3PPnpQZq3Q&ust=1379153043601716

http://www.google.co.uk/url?sa=i&rct=j&q=awareness+campaign&source=images&cd=&cad=rja&docid=BEMBz_c3N9vEYM&tbnid=oySfydlzngN6nM:&ved=0CAUQjRw&url=http://www.kys.co.nz/gallery/Uncategorised/what-is-happening-to-our-young-people/234191&ei=n-MyUsiLH8zT7AbhmoCABg&psig=AFQjCNHuucj7pveeSuzIB7XdGRbui-hwew&ust=1379153092510743

Some Famous Campaigns

http://www.google.co.uk/url?sa=i&rct=j&q=famous+advertising+campaign&source=images&cd=&cad=rja&docid=5pe_E5P5moVR-M&tbnid=oPb_NtPR2ElVWM:&ved=0CAUQjRw&url=http://www.unrulymedia.com/article/04-06-2013/using-celebrities-front-your-social-video-advertising-campaigns-maybe-not-effecti&ei=X-QyUvLqMuOM7Qag0oHYAg&psig=AFQjCNHt1HV-5GFrVkKtTPGVz-_wTziM0g&ust=1379153365778505

http://www.google.co.uk/url?sa=i&rct=j&q=famous+advertising+campaigns+uk&source=images&cd=&cad=rja&docid=fymMvAC2r4xdrM&tbnid=LZmKtdQMT7Y9lM:&ved=0CAUQjRw&url=http://www.thedrum.com/news/2012/11/14/subway-famous-fans-louis-smith-and-anthony-ogogo-return-new-where-winners-eat&ei=7eQyUuPVAbOV7AbTuIGYDg&psig=AFQjCNElKbKtsGIZijTrazKiR57PxCgMdA&ust=1379153435567855

http://www.google.co.uk/url?sa=i&rct=j&q=compare+the+meerkat&source=images&cd=&cad=rja&docid=X6mO40SpbnX6lM&tbnid=_tyacc6tearSqM:&ved=0CAUQjRw&url=http://theinspirationroom.com/daily/2010/compare-the-meerkat-wins-gold/&ei=LuUyUuHZOq6O7QbvlIGYBw&psig=AFQjCNEimIR8kfb_WjcVdiFWWNzR4skrVg&ust=1379153571506559

http://www.google.co.uk/url?sa=i&rct=j&q=go+compare&source=images&cd=&cad=rja&docid=drdNlEYYkF7sZM&tbnid=6MjpvbbsJKeSPM:&ved=0CAUQjRw&url=http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10032507/Advert-music-nets-writers-10m-with-Go-Compare-most-played.html&ei=VOUyUon0E_Do7AaX-YHwDQ&psig=AFQjCNGnZFRFF41IXItlS9iTLHZvsbV_zg&ust=1379153615439801

http://www.google.co.uk/url?sa=i&rct=j&q=coke+ads&source=images&cd=&cad=rja&docid=MsPn5fRIXKx8wM&tbnid=ChR9uUO19wfCHM:&ved=0CAUQjRw&url=http://images.businessweek.com/ss/06/07/coke_ads/source/13.htm&ei=j-UyUpGzBoqA7Qar94CACQ&psig=AFQjCNHFzUZEcw4ZX1KnURX8i-kd5I8jcg&ust=1379153672333691

http://www.google.co.uk/url?sa=i&rct=j&q=justeat+ad&source=images&cd=&cad=rja&docid=XQNQ6dc1wGMbvM&tbnid=aNCjFffayAr1FM:&ved=0CAUQjRw&url=http://www.thedrum.com/news/2012/09/13/just-eat-launches-new-5m-campaign&ei=H-YyUrWEO6ir7AbPuYD4Aw&psig=AFQjCNHOeg3gLBPOTk0rflMOj4E5BVRwww&ust=1379153817823785

http://www.google.co.uk/url?sa=i&rct=j&q=famous+advertising+campaigns+uk&source=images&cd=&cad=rja&docid=7gXBc05WfI0crM&tbnid=yRWeDpjFhz9J4M:&ved=0CAUQjRw&url=http://www.campaignlive.co.uk/analysis/1122953/&ei=uOQyUra5IY2P7Aaw84HYAg&psig=AFQjCNElKbKtsGIZijTrazKiR57PxCgMdA&ust=1379153435567855

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=CQcXLacQ6f9RxM&tbnid=s-PhRCE1PtBMQM:&ved=0CAUQjRw&url=http://www.thedrum.com/news/2013/08/09/moneysupermarket-set-unveil-new-advert-man-so-happy-he-runs-cats&ei=Qqo1UvaBFIrCtQazgYGABA&bvm=bv.52164340,d.Yms&psig=AFQjCNGLyLq74ZhG4eqvFRZTM1aoJTwEzA&ust=1379335083366081

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=GZJ_v53ovxpF3M&tbnid=zfsYHjjRWbG1hM:&ved=0CAUQjRw&url=http://www.campaignlive.co.uk/news/1190008/&ei=gqo1Us7eIMOatAbuyICAAw&bvm=bv.52164340,d.Yms&psig=AFQjCNF6KbfBpZtSEIcIJ11B8412hwg_mg&ust=1379335161413990

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=GVKAo0Bs-KggNM&tbnid=BYi7qCZ8c9jqhM:&ved=0CAUQjRw&url=http://www.thesun.co.uk/sol/homepage/features/2161026/An-exclusive-look-at-the-new-Cadburys-advertismentFirst-look-at-Cadburys-new-advertCadburyskids-eyebrows.html&ei=IKs1Ur2DKoHftAaq9IDgCg&bvm=bv.52164340,d.Yms&psig=AFQjCNGrE8_v_Ef3eiYknueE7OaWrimVzw&ust=1379335321740742

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=PfTBCsiEqkyfNM&tbnid=fAkZvk5d0b77VM:&ved=0CAUQjRw&url=http://www.youtube.com/watch?v=N8YlAHT0CDs&ei=wKs1UpX5DIzSsgazo4CwCw&bvm=bv.52164340,d.Yms&psig=AFQjCNEZRJ5t1useXMPBHZsIG9aQ-5QZfA&ust=1379335482134580

Advertising Techniques

HumourThreatShockSexEnigmaUsing influential people/celebritiesPersuasive techniquesMusic

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=AapKr1zVlxCBwM&tbnid=beB0T-1lYCuV4M:&ved=0CAUQjRw&url=http://damselsinsuccess.com/how-advertising-has-changed-in-the-digital-age/&ei=qK01Up3vKcfWsgafqoHYBA&bvm=bv.52164340,d.Yms&psig=AFQjCNHigWqIf6lw5yMziXR-pNfeZe_CNw&ust=1379335974459056

What is meant by

Community?

Question 4

A community is a social group of people living

in the same space with the same values.

What local areas are community

spaces?

Question 5

Some examples are...

Public buildings

Playgrounds

Churches

Parks

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=loof7Ic7l3-YIM&tbnid=2o_dMhRskK6CfM:&ved=0CAUQjRw&url=http://blog.community-spaces.org.uk/&ei=gLA1UvibBoeBtAbEpoCgDA&bvm=bv.52164340,d.Yms&psig=AFQjCNFAECZS0OGVaUG5W5C04WBKRZtzfA&ust=1379336679976497

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=qR3sx_USiC055M&tbnid=Xg0JBzBNrrjI_M:&ved=0CAUQjRw&url=http://www.superblue.co.uk/archives/news/three_new_innovative_shelters.html&ei=7rA1UtPUJ8rPtQbl4YG4Bw&bvm=bv.52164340,d.Yms&psig=AFQjCNFAECZS0OGVaUG5W5C04WBKRZtzfA&ust=1379336679976497

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=W8aNkgxvrD13BM&tbnid=QlOtF48kNYNU4M:&ved=0CAUQjRw&url=http://www.westminster.gov.uk/services/libraries/about/facilities/room-hire/churchst/&ei=JLE1UuXbEonZtAb-vYC4CQ&bvm=bv.52164340,d.Yms&psig=AFQjCNFAECZS0OGVaUG5W5C04WBKRZtzfA&ust=1379336679976497

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=UEnHjXsex0YqnM&tbnid=tQ-GJ4dOdQPAZM:&ved=0CAUQjRw&url=http://www.somertonmuseum.org.uk/index.php?table=categories&idnum=21&ei=a7E1UqSjN4XFtQaiyoDADA&bvm=bv.52164340,d.Yms&psig=AFQjCNG-CSIo6L5CKyFERvnBMPWiZXOU4g&ust=1379336933821339

Why is it important to have

community spaces?

Question 6

To give children space to play

To give recreational space for animals and humans alike

To give people a place to meet and feel part of a united community

For green space that benefits the local environment

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=aETMpRjsq2oWZM&tbnid=sB5bNa6OLKJoBM:&ved=0CAUQjRw&url=http://www.sbtnj.net/index.asp?Type=B_BASIC&SEC=%7B766A9AF8-193A-4790-9F77-EADD97D54760%7D&ei=V7Q1UuevJsrBtQav9IDgCA&bvm=bv.52164340,d.Yms&psig=AFQjCNEmASFlUxiDHkJEyCOpNmLbD5oylg&ust=1379337680306168

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=9bNjt5jErO6jLM&tbnid=witjO0cJERL2CM:&ved=0CAUQjRw&url=http://www.liverpoolparks.org/&ei=qLQ1Up_VIYGDtAbIjoDQDA&bvm=bv.52164340,d.Yms&psig=AFQjCNEmASFlUxiDHkJEyCOpNmLbD5oylg&ust=1379337680306168

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=YOYpeuXsLLKBwM&tbnid=jO1B0gh43bAZ9M:&ved=0CAUQjRw&url=http://creoleindc.typepad.com/rantings_of_a_creole_prin/2006/12/my_ex_dog_walke.html&ei=GrU1Uv79LsKVtQagtoHQCw&bvm=bv.52164340,d.Yms&psig=AFQjCNG9iJv0Uvi_jAr-XXg6LMFIjtTjgQ&ust=1379337863155358

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=i0Ge447Fs1opPM&tbnid=iHgEH7R_FJ0thM:&ved=0CAUQjRw&url=http://oldheath.org.uk/?Old_Heath_Community_Centre&ei=gbU1UpP8B4TEtAaY04CgBQ&bvm=bv.52164340,d.Yms&psig=AFQjCNGqoIH7kl36pR2wR4ul80SiZTeUpQ&ust=1379337976495241

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=DDmKRRTgBA2XkM&tbnid=PTta3rAfqO9-FM:&ved=0CAUQjRw&url=http://www.fennelandfern.co.uk/blog/2009/06/19/green-lane-allotments-june-3/&ei=H7Y1UuCIB4PNtAaXrIHIBA&bvm=bv.52164340,d.Yms&psig=AFQjCNEoDEUP4xp0rvuiR-43FwkghG66mg&ust=1379338135367403

What types of community

campaigns have there been?

Question 7

Barrow-in-Furness, a town in England had a derelict site that had been in ruin for 30 years until they turned it into a much used community space.

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