What is a Comprehensive Campaign?

An intensive, organized fundraising initiative using a sequential process to secure philanthropic gifts

(including but in addition to what is currently being raised) from individuals, foundations, and corporations,

for specific and compelling purposes and projects having institutional priority,

over a specified period.

Why a Campaign?

To tell a compelling story about Northeastern

To engage new audience

To create a platform and call to action to raise significant new funds for

key priorities

To achieve and sustain a new plateau of giving

To build institutional advancement capacity for the long term

To be a key catalyst for the continuing transformation of Northeastern

Northeastern Advantages

Widely considered to be “on the move”

Clear, explicit, and compelling institutional priorities

Strong and experienced leadership

Real world, practical orientation and culture

Global orientation

Rapidly maturing Advancement operation

Northeastern Challenges

Culture of philanthropy needs development

Major gift prospect pool is growing and needs cultivation

Hybrid model still in evolution

Challenge is to seize opportunities and momentum now,

while continuing to identify and build capacity

Northeastern’s UniqueInvestment Initiative Framework

Goal

Total investment in Northeastern: $1 billion

Philanthropy: Not less than $500 million,counting FY08 to FY17

Research: Not less than $500 million,counting FY12 to FY17

Northeastern’s UniqueInvestment Initiative Framework

Looks at total investment by thinking about philanthropy, research

funding, and government funding in holistic way

Enables Northeastern to consider a goal of no less than $1 billion over

a 10-year period

Mission driven:

Incorporates the adoption of the academic plan as a starting point

for securing the vision for the future

Galvanizes the entire community

Reflects the unique character of Northeastern

$500 million in philanthropy to enhance:

Student Supportand Financial Aid: $200 million

Faculty Advancementand Expansion: $200 million

Innovation in Educationand Research: $100 million

Campaign Timeline