What is a brand?

Brand –

Most valuable intangible assets of any firm .

Branding

But how to create difference ?

Recap

-What is a brand?-What is branding?-Scope of branding?-How does branding work?

These slides were created by Yovan Sethi, IIIT Allahabad,

during a Marketing internship by

Prof. Sameer Mathur, IIM Lucknow (See

www.IIMInternship.com)

Disclaimer