What is a brand , and how does branding work

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Transcript of What is a brand , and how does branding work

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What is a brand?

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Brand –

Most valuable intangible assets of any firm .

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Branding

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But how to create difference ?

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Recap

-What is a brand?-What is branding?-Scope of branding?-How does branding work?

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These slides were created by Yovan Sethi, IIIT Allahabad,

during a Marketing internship by

Prof. Sameer Mathur, IIM Lucknow (See

www.IIMInternship.com)

Disclaimer

http://www.google.com/url?q=http://www.IIMInternship.com&sa=D&sntz=1&usg=AFQjCNFUonXVd-8K9LE3EyWz1vON5QbuLg

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