Post on 28-Dec-2015
What is a brand?What is a brand?
A word or name that helps the consumers distinguish one product from another
A word or name that helps the consumers distinguish one product from another
What are the pros and cons of buying generic brands?
What are the pros and cons of buying generic brands?
Being a wise consumer means making choicesBeing a wise consumer means making choicesWhat to buy
When to buy
Where to buy
What to pay (How to pay)
What to buy
When to buy
Where to buy
What to pay (How to pay)
Where to buyWhere to buy
Department store
Discount store
Off-Price and Outlet Stores
Limited-Line Retailers
Department store
Discount store
Off-Price and Outlet Stores
Limited-Line Retailers
Superstores and Hypermarkets
Warehouse Stores
Showroom Retailers
Shopping at Home
Superstores and Hypermarkets
Warehouse Stores
Showroom Retailers
Shopping at Home
1 Study advertisements1 Study advertisements
Rational and Emotional Advertising
Rational and Emotional Advertising
2 Read Consumer Publications2 Read Consumer PublicationsConsumer Research Inc.
Consumer Research Magazine
Consumer UnionConsumer Reports
Consumer Research Inc.Consumer Research Magazine
Consumer UnionConsumer Reports
3 Shop at sales3 Shop at sales
Experts say that an average customer can save up to 15% by taking advantage of sales
Promotional sales
Clearance sales
Experts say that an average customer can save up to 15% by taking advantage of sales
Promotional sales
Clearance sales
6. Read Labels and Warranties6. Read Labels and WarrantiesA warranty is a legal document
that states the rights and responsibilities agreed to by the consumer and the store or the manufacturer
A warranty is a legal document that states the rights and responsibilities agreed to by the consumer and the store or the manufacturer
Warranties ContinuedWarranties ContinuedExpressed-Made orally or in writing and
promises a specific quality of performance
Implied - created by lawMerchantability- must be in good working
condition for normal useFitness- when consumer asks about the
desired use and dealer promisesGuarantee-a promise that a product is
of a certain qualityAs Is -disclaimer that protects the seller
of potentially faulty products
Expressed-Made orally or in writing and promises a specific quality of performance
Implied - created by lawMerchantability- must be in good working
condition for normal useFitness- when consumer asks about the
desired use and dealer promisesGuarantee-a promise that a product is
of a certain qualityAs Is -disclaimer that protects the seller
of potentially faulty products
What is the difference between a guarantee and warranty?What is the difference between a guarantee and warranty?
A warranty is a promise to replace or repair an item if the item does not satisfy the terms of the warranty.
A guarantee is a promise to return the money paid to purchase an item if the item does not satisfy the terms of the guarantee. That is why a wedding photographer can only offer a "money back" guarantee, and not a warranty.
According to the 1985 Moss Magnuson Act, warranty and guarantee are the same thing.
A guarantee is a document to protect consumer rights. It is a promise by a seller with a buyer for complete replacement of the item/ article or product; usually guarantee is valid for a fixed period of time. It has a legal status, even if we do not pay for or it was offered free of cost by a seller.
Warranty is also a document that protects consumer rights. It is more or less like insurance policy for that we have to pay certain amount to come into legal contract. So on the basis of this legal bond the company can be taken to court if it does not bound what has been agreed in the warranty document. Warranty covers only repair of the article.
Guarantee is more in manufacture, Warranty is more in distribution and reselling parts;
A guarantee is giving you their word (kinda like an empty promise.) A warranty is in writing that they will correct any problem within the scope of the warranty. Take a warranty over a guarantee anytime.
http://wiki.answers.com/Q/What_is_the_difference_betwen_a_guarantee_and_warranty
A warranty is a promise to replace or repair an item if the item does not satisfy the terms of the warranty.
A guarantee is a promise to return the money paid to purchase an item if the item does not satisfy the terms of the guarantee. That is why a wedding photographer can only offer a "money back" guarantee, and not a warranty.
According to the 1985 Moss Magnuson Act, warranty and guarantee are the same thing.
A guarantee is a document to protect consumer rights. It is a promise by a seller with a buyer for complete replacement of the item/ article or product; usually guarantee is valid for a fixed period of time. It has a legal status, even if we do not pay for or it was offered free of cost by a seller.
Warranty is also a document that protects consumer rights. It is more or less like insurance policy for that we have to pay certain amount to come into legal contract. So on the basis of this legal bond the company can be taken to court if it does not bound what has been agreed in the warranty document. Warranty covers only repair of the article.
Guarantee is more in manufacture, Warranty is more in distribution and reselling parts;
A guarantee is giving you their word (kinda like an empty promise.) A warranty is in writing that they will correct any problem within the scope of the warranty. Take a warranty over a guarantee anytime.
http://wiki.answers.com/Q/What_is_the_difference_betwen_a_guarantee_and_warranty
Consumer Bill of RightsConsumer Bill of Rights
Started in 1962 by President John F. Kennedy
Four Rights
Right to be informed
Right to Choose
Right to Safety www.cpsc.gov/cpscpub/prerel/category/toy.html
Right to be Heard
Started in 1962 by President John F. Kennedy
Four Rights
Right to be informed
Right to Choose
Right to Safety www.cpsc.gov/cpscpub/prerel/category/toy.html
Right to be Heard
Three more were added laterThree more were added laterRight to Have Problems
Corrected
Right to Consumer Education
Right to Service
Right to Have Problems Corrected
Right to Consumer Education
Right to Service
Consumer ComplaintsConsumer Complaints
There are laws to protect you from unethical business practices
FraudBait and Switch
There are laws to protect you from unethical business practices
FraudBait and Switch
2 Choose Carefully2 Choose Carefully
Pollution
Conserving Resources
Recycling
Pollution
Conserving Resources
Recycling
Consumer Organizations or consumer advocates
Consumer Organizations or consumer advocatesConsumer Federation of America
Largest, 50 million members 260 groups
Studies federal laws that affect consumers
National Consumers LeagueOldest non-profit consumer group membership is open.
National fraud information center. Monitors the Internet
Consumer’s UnionNonprofit publisher of Consumer Reports
Magazine doesn’t advertise or allow its findings to be used in advertising
Consumer Federation of AmericaLargest, 50 million members 260 groups
Studies federal laws that affect consumers
National Consumers LeagueOldest non-profit consumer group membership is open.
National fraud information center. Monitors the Internet
Consumer’s UnionNonprofit publisher of Consumer Reports
Magazine doesn’t advertise or allow its findings to be used in advertising
Major Appliance Consumer Action ProgramDeals with large appliances.
Most dealers are members
Radio and TelevisionConsumer reporter
Major Appliance Consumer Action ProgramDeals with large appliances.
Most dealers are members
Radio and TelevisionConsumer reporter
Federal AgenciesFederal Agencies
Federal Trade Commission – FTCEnforces laws about business practices
US Department of Agriculture – USDAInspects food - grade labels
Food and Drug Administration – FDAApproves drugs and food “claims”
Better Business Bureau – BBBNon-profit that collects information on businesses
and handles complaints
Federal Trade Commission – FTCEnforces laws about business practices
US Department of Agriculture – USDAInspects food - grade labels
Food and Drug Administration – FDAApproves drugs and food “claims”
Better Business Bureau – BBBNon-profit that collects information on businesses
and handles complaints